So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone. The study, which surveyed more than 3,000 panelists last September, examined a slew of the homepage takeover-type units that came on the scene in a big way several years ago as more Web publishers were seeking bigger brand budgets. These ad types, while endorsed by the likes of the Interactive Advertising Bureau and the Online Publishers Association, have seemingly gone out of vogue these days as more advertisers push for native units that look and feel like Web content. It’s perhaps not surprising that Undertone and Ipsos found bigger ads drove more brand recall, since consumers are likely to remember big ads that interrupt their Web surfing. But it is surprising that respondents said they liked full-screen takeovers the best. These ads received likability scores that were 30 to 49 percent higher than standard display units, according to Undertone. Based on the attributes that scored highest among respondents who were asked to describe full-screen takeover ad units, people seemed to gravitate to these ads' buzzy/this-is-a-big-deal nature. People were 90 percent more likely to agree that these full-screen units are “an ad people will talk about”... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker
[ New Yorker | 2023-11-01 10:00:00 UTC ]
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The 90s were a decade of carefree optimism and comically low stakes. Matthew Perry’s death brings us crashing back into the now In 2004, the author Damian Barr published Get It Together: Surviving Your Quartlerlife Crisis. Barr would go on to write poignant and beautiful books (including the... Continue reading at The Guardian
[ The Guardian | 2023-10-30 18:37:24 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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The Frankfurt Book Fair’s professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. Charleston Conference at the Frankfurt Book Fair Zhejiang University Press and Springer Nature Launch the ‘Liangzhu Civilization Series’ Licensing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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Frankfurt Book Fair's professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. The post Frankfurt Photo Roundup: People and Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget
[ Engadget | 2023-10-16 15:52:41 UTC ]
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When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature
[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature
[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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The National Book Foundation has revealed the five finalists for the 2023 National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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In anticipation of Banned Books Week, Brooklyn Public Library’s collections manager Leigh Hurwitz joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how the recent, dramatic rise in book bans disproportionately affects young people, and why BPL has chosen to offer access to its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries. * To celebrate the release of her... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-19 08:35:25 UTC ]
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A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation
[ The Conversation | 2023-09-18 12:19:43 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget
[ Engadget | 2023-09-18 11:58:42 UTC ]
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Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Young People’s Literature. The ten titles were all written by newcomers to the National Book Awards, and were selected from a pool of 348 books submitted for consideration by their publishers. This... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-13 14:15:55 UTC ]
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