Paywall Lessons

In today’s industry, the paywall is just one avenue newspaper publishers are taking toward finding new revenue. Since launching its metered paywall, Globe Unlimited, in October 2012, Toronto’s Globe and Mail has seen its numbers o ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]

Other news stories related to: "Paywall Lessons"


Lessons from the shop floor

RedDoor Publishing founder and publisher Clare Christian on what she learned from spending a day working in a bookshop. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #day working


News Corp takes publishing lessons from its own right-leaning Heat Street

Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this |


China retail summit seeks to learn lessons from UK indies

Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital age #challenges facing #online retailing #global summit #book trade #uk indies


Lessons Learned in Times of Crisis

From interviewing Charlie Sheen to jeopardizing five-figure deals, seven magazine pro's share their "best mistakes." The post Lessons Learned in Times of Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lessons learned #crisis appeared


‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia

Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries. The post ‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #engagement problem


The Carnegie lesson

Author Stella Duffy reflects on the occupation of Carnegie Library and the need for a public library service. Continue reading at The Bookseller

[ The Bookseller | 2016-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #carnegie library


Lessons from Indie Poetry Presses: Poetry 2016

Here’s how six independent publishers make it work—and what the mainstream can learn from their efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this |


J.K. Rowling offers rejection letters as lesson in perseverence

When fans struggling with literary rejection reached out to J.K. Rowling on Twitter, the best-selling author responded with words of inspiration and examples of some of her own rejection letters. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rejection letters


After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #third-party platforms #digital publishing #win back #content strategy


Lessons from Louise: the story of Paul Sheehan and the Sydney Morning Herald

Paul Sheehan’s story about the alleged gang rape of ‘Louise’ led, eventually, to him being suspended by Fairfax. But how has a writer so reckless survived for so long at a reputable media company? A special report by Richard Cooke for the Monthly and Guardian AustraliaThe office of the Sydney... Continue reading at The Guardian

[ The Guardian | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #internal investigation #special report #paul sheehan


Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #post download


‘Reach and return': The Financial Times is making its paywall leakier

Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday

[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major platforms #third-party platforms #financial times #post reach


For many students and teachers, the lessons of 'To Kill a Mockingbird' resonate

Eighth-grader Daisy Vetter dropped to the floor and curled up in a ball when news of Harper Lee's death came over the intercom at Walter Reed Middle School in North Hollywood on Friday morning. Her friends asked what was wrong. They just didn't understand, Daisy said, why "To Kill a Mockingbird,"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #friday morning #harper lee


Lessons from Seattle’s Failed Bid to Rebrand its Public Library

Rebranding efforts in libraries are not uncommon, but a recent, ill-fated bid to rebrand the Seattle Public Library generated a public controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ill-fated bid #public library


Eight lessons for publishing start-ups

September Publishing founder Hannah MacDonald offers eight essential learnings from the company's first year. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this |


Book Review: The Penguin Lessons by Tom Michell

The Penguin Lessons is a warm and unique story about an unlikely friendship between a man and a penguin, and fond memories of a long-ago trip to South America. Continue reading at The Bookseller

[ The Bookseller | 2015-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #south america #fond memories #unique story #book review


Martin Sorrell on newspaper digital ad slowdown: 'paywalls are the way to go'

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital advertising #martin sorrell


Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday

[ Digiday | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #losing proposition #user base #mixed results #messaging app #original content


Five lessons startup founders can learn from Aziz Ansari's dating struggles

Comedian Aziz Ansari opened up at a Boston marketing conference on Thursday about his dating history, including the tale of unrequited love that ultimately became the genesis of his recently published book. Ansari, who teamed up with a New York sociologist to write the book, "Modern Romance,"... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #exhibition center #modern romance #unrequited love #aziz ansari


How to Survive the Cruel Times: Life Lessons from Bestselling Rabbi Harold Kushner

In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve learned #life lessons