Papego: Bridging the Gap between Mobile and Print

Papego is an app currently drawing attention in Germany from readers, publishers, and booksellers because it allows a reader an easy way to keep reading digitally or in print. The post Papego: Bridging the Gap between Mobile and Print appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
News tagged with: #print appeared #drawing attention #reading digitally

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Print Continues to Outsell Digital During First Half of 2014

New numbers from Nielsen Books & Consumer show that ebook sales were outsold by both hardcovers and paperbacks in the first half of 2014. The post Print Continues to Outsell Digital During First Half of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print continues #ebook sales

Print books are outselling digital by a healthy margin

In the first half of 2014, according to a Nielsen Books & Consumer survey, print book sales were more than twice those of digital. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive sign #brand awareness #campaigns running #mobile ads

Wimpy Kid Series to Hit 150M in Print

With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long haul #jeff kinney

“Bridging” Books and Bloggers at Headline UK

At the Frankfurt Book Fair's Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK's Bookbridgr system for liaising with book bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book bloggers #business club #publishers gathered

How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile advertising

Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving amazon #mobile readers #mobile phones #hot topic #younger readers

Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde

Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #audience network #ad network #large number #mobile advertising

Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Three Million First Printing for Riordan's Finale

Disney announced a three million copy first print run for 'The Blood of Olympus' by Rick Riordan, the fifth and final installment in the author's Heroes of Olympus series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rick riordan #olympus series #print run #final installment

The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad

Nearly three quarters of young people prefer print

The 16-24 generation is still firmly in favour of print books, new research shows, with 73%... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #research shows

Library secures early printed books

Two of the first ever books to be printed in Scotland have been bought from private ownership by the National Library of Scotland. Continue reading at BBC News

[ BBC News | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private ownership #national library

College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Why This Media Startup is Betting On Print Newspapers

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print newspapers #conde nast

Polis Books Adds Categories, Print

Polis Books, which was launched in late 2013 by novelist Jason Pinter, is a digital-first publishing venture driven by a combination of traditional publishing experience and new media savvy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital book #absolutely perfect #big deal #british tabloid #great idea

Ingram, Microgroove Ink Deal to Add Book Sales to Mobile Apps

Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps

Digital Printing for Every Stage in a Book’s Life

Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #multinational publishers #selling titles #education segment