A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Kate DiCamillo wins Newbery: The awards, the most prestigious in children's publishing, were announced Monday by the American Library Association. DiCamillo, a popular and acclaimed author, won the Newbery a decade ago for 'The Tales of Despereaux.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The Publishers' Publicity Circle (PPC) has announced the shortlist for its annual awards,... Continue reading at The Bookseller
[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Two of the writers shortlisted for last year's Costa Short Story Award have made the final... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Bloomsbury imprint Absolute Press has signed two new cookbooks from TV chef Tom Kerridge. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Five top UK authors, including Kate Atkinson and Lucy Hughes-Hallet, are in competition for the Costa Book of the Year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
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Kate Atkinson, Lucy Hughes-Hallett, Michael Symmons Roberts, Chris Riddell and Nathan Filer have... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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In early December, FOLIO: presented its annual Eddie & Ozzie Awards ceremony, which celebrates the best in magazine editorial and design. Huffington. and Nautilus were both big winners, taking home four and three awards, respectively. In all, more than 150 awards were given to brands... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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Your chances of buying tangible gifts for the holidays may be fading fast, but your digital options are now wider than ever. Apple has just enabled full gift support on the iBookstore for both iOS and Mac users; you can buy someone a specific book ... Continue reading at Engadget
[ Engadget | 2013-12-18 00:00:00 UTC ]
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