A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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With sales up in all its major segments, total revenue rose 13% for the first half of 2013, to 49.2 million pounds, at Bloomsbury Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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Angela Jackson has won the 2013 Edinburgh International Book Festival First Book Award, sponsored... Continue reading at The Bookseller
[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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The Bloomsbury Group has recorded a 13% rise in turnover in the first half of the year to £... Continue reading at The Bookseller
[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Ten books have been shortlisted for the Red House Children's Book Award, the only national... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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The contenders for the fiction, nonfiction, poetry, and young people's literature prizes are now narrowed down to five. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-17 00:00:00 UTC ]
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The finalists for the 2013 National Book Award have been announced anI, for the first time, a free ebook series with samples of all the finalists' work is available for download. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Booker Prize winner Eleanor Catton wrote an 832-page murder mystery set in Catton's homeland, New Zealand. This is the last year that the Man Booker Prize will be open only to writers from the former British Empire. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
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The 2013 National Book Award finalists were announced on Wednesday, and for the first time, the National Book Foundation has offered a free ebook series with samples of the finalists' work.The 2013 National Book Award finalists were announced on MSNBC's "Morning Joe" Wednesday, and for the first... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-16 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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