‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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Goodreads pledges to remain 'independent entity'

Book recommendation website Goodreads has pledged to remain an "independent entity",... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers

Why WHSmith Remains the Most Remarkable Story in UK Bookselling

A tightly focused strategy on maintaining margins has enabled WHSmith to persist after than two centuries at the heart of UK bookselling, inspiring admiration and ire alike. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remarkable story

Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data points #year-ago period #time warner #bonnier corp #pulling back #carlos monteiro

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted

Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
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TechRadar Sees Heavy Traffic While PTOM Closes Down

It was a mixed week for Future plc who announced record growth for TechRadar's U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-09 00:00:00 UTC ]
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PLR should remain with govt, survey finds

A huge majority of respondents to the government’s consultation on the future of Public... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 &ndash; Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising