Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Peters Fraser + Dunlop e-book imprint Agora Books has launched a prize to celebrate its new writers’ group, Lost the Plot, which offers "no-nonsense advice, industry insight, and community connection". Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 18:08:57 UTC ]
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The U.S. Justice Department is suing to stop the proposed $1.4 billion deal between Quad/Graphics and LSC Communications on antitrust grounds. Continue reading at The New York Times
[ The New York Times | 2019-06-24 16:52:47 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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In Weare, New Hampshire, a small town about 45 minutes from the state’s southern border with Massachusetts, the local newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-20 19:15:00 UTC ]
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People editor-in-chief Dan Wakeford announced his first hire and several promotions since taking on his new role in March. [caption id="attachment_160467" align="alignright" width="150"] Wendy Naugle[/caption] Wendy Naugle was brought on as the new deputy editor for the magazine. She joins... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-20 16:36:32 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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#video stars
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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#digital publishing
Nicholas Sparks has apologised to the LGBTQ community following the release of an email exchange from 2013. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 23:46:19 UTC ]
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"The Notebook" author released a statement after emails surfaced appearing to back at least some allegations of racism and homophobia made against him. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-17 18:44:43 UTC ]
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
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#print magazine
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A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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#senior director
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
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Employers who ask to see your Facebook page during an interview aren't breaking the law, but they could be crossing a line. Continue reading at Stuff
[ Stuff | 2019-06-08 17:00:00 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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#defining moment
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
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#marketing strategies
#direct-to-consumer brands
#time spent