Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
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The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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For 20-some years, Adam Rippon’s life was dominated by figure skating. Then, after snagging a bronze medal at the 2018 Winter Olympics as part of the team, he announced his retirement from the professional sphere. To transition between that fierce, competition-fueled era and the next uncertain... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Every day a new headline admonishes us to minimize our children’s screen time and encourage them to play with a real toy or, more importantly, read a real book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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#growing roster
Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC
[ CBC | 2019-05-28 14:17:44 UTC ]
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A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff
[ Stuff | 2019-05-25 05:42:55 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
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