Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your eyes and after a slightly laborious configuration setup, we were able to tour around the prototype slabs features without laying a finger on it. The navigational dot was a little erratic, but we'll put that down to prototype nerves. The tablet was otherwise able to follow our eye-line and fulfill what we wanted it to do. Returning to the home screen by targeting the kill box in the top right corner proved to be the most difficult thing -- we soon resorted to tapping at the screen for that. DoCoMo showcased an eye-controlled game, alongside picture galleries, a web browser and a reader app. The ebook client seemed to be the most heavily involved, with the ability to look up words with a hard-stare, and flip pages by eyeing the two lower corners. The Japanese carrier isn't planning a consumer launch any time soon -- and the hardware comes with a pretty pronounced chin at the moment, but if you like staring at someone staring at a tablet, our eyes-on is after the break. Gallery: NTT DoCoMo's i beam tablet prototype hands-on at CEATEC 2012Continue reading NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)Filed under: Tablets, AltNTT DoCoMo's i beam tablet prototype is... Continue reading at 'Engadget'
[ Engadget | 2012-10-02 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Novelist Denise Mina is in the running to win the Theakstons Old Peculier Crime Novel of the Year... Continue reading at The Bookseller
[ The Bookseller | 2014-06-30 00:00:00 UTC ]
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Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Bookseller Barnes & Noble Inc said it would spin off its Nook tablets and college books business, sending its shares up about 8 percent in early trading. Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-06-25 00:00:00 UTC ]
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The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
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The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
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Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you consume in the morning? The first information I consume in the morning is probably The New York Times... Continue reading at AdWeek
[ AdWeek | 2014-06-11 00:00:00 UTC ]
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Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
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In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
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Barnes & Noble has reached an agreement with Samsung for the technology giant to develop co-branded tablets that will include Nook software. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Barnes & Noble’s Nook has partnered with Samsung to build co-branded tablets. The... Continue reading at The Bookseller
[ The Bookseller | 2014-06-05 00:00:00 UTC ]
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Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget
[ Engadget | 2014-06-04 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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