NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
News tagged with: #supply-chain issues #bookscan data #bookscan #book market

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German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #holy grail #content marketing


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


E-book market share down slightly in 2015

E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve bohme


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


BEA 2015: Early Favorites for Young Readers

As booksellers, librarians, and publishers descended on the Javits Center for the first full day of BookExpo America, there was strong early interest across all age ranges and genres, including adult books with YA crossover and vice versa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #javits center #full day #bookexpo america #vice versa


BEA 2015: Boudreaux’s New Eponymous Imprint Set For Early Debut

Less than a year after she moved from HarperCollins’s Ecco imprint to Little, Brown to head her own imprint, Lee Boudreaux is putting the finishing touches on her first list of eight books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ecco imprint #lee boudreaux #finishing touches


Download: Report on Chinese Book Market 2015

A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #biz beijing #chinese publishing


U.S. Market Ripe for French Graphic Novels

A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market ripe


Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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Francis to give Marketing and Publicity Conference keynote

Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015.  Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southbank centre


China at BEA 2015: The E-book Market in China

Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #widely embraced


A Canadian Author’s Adventures in International Book Marketing

Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author #book fairs


S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Buenos Aires sees publishers bet on niche markets

Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche markets


LBF Proves Literary Translation Market is Diversifying

Tom Chalmers of IPR License notes activity at the recent London Book Fair proved the literary translation market is diversifying into smaller languages. The post LBF Proves Literary Translation Market is Diversifying appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom chalmers