At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing. Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: 1. Marketers are producing video ads that last as long as the time it takes to read this heading. That’s right, six-second ads are becoming the norm. I know what you’re thinking: “You can’t tell a story in six seconds.” But, that's not necessarily true. The digital video landscape is crowded, not to mention expensive for marketers. So, they’re doing all they can to make each second count, albeit with an extremely limited number of seconds. YouTube’s non-skippable, six-second “bumper ads” have ushered in a whole new format of digital advertising, and it often works. According to Google's Ads Blog, 90 percent of bumper ad campaigns drove a 30 percent increase in global ad recall. I've observed strong brands, such as Mercedes-Benz and Under Armour, have perfected the art of front-loading branding elements and cramming a compelling story into a tiny time... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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#digital strategies
#digital age
Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
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#special markets
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By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Just like the Marvel movies, Agents of S.H.I.E.L.D. enjoys adding references to the more obscure details of the Marvel Universe as tiny presents for longtime readers of the comic books. And we enjoy breaking them down. Continue reading at Wired
[ Wired | 2013-10-17 00:00:00 UTC ]
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#marvel movies
#obscure details
#marvel universe
#tiny presents
#longtime readers
#comic books
#enjoy breaking
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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#original content
#content marketing
#core business
#media partners
#fast company
#entry point
PEN Center USA's 23rd annual literary awards festival went off without a hitch on Monday night -- except for the fact that its lifetime achievement award winner, Joan Didion, was not in attendance.PEN Center USA's 23rd annual literary awards festival went off without a hitch at the Beverly Hills... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-16 00:00:00 UTC ]
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#joan didion
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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#digital publishers
#long time
#online publishers
#private exchanges
In case you slept through this weekend and missed it, here are the 10 biggest comic book stories from 2013's New York Comic Con. Continue reading at Wired
[ Wired | 2013-10-15 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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#digital publishing
#printed media
#publishing schedule
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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#19th century
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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#giving advertisers
#stories directly
Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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#john sargent
I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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#silicon valley
While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
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#digital distribution
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Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company
[ Fast Company | 2013-10-09 00:00:00 UTC ]
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#traditional means
#big books
#facebook users
#cyber attacks
John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Read the complete Frankfurt Book Fair 2013 Digital Spotlight in this Scribd reader Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
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#scribd reader
In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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#big story
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The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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