At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing. Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: 1. Marketers are producing video ads that last as long as the time it takes to read this heading. That’s right, six-second ads are becoming the norm. I know what you’re thinking: “You can’t tell a story in six seconds.” But, that's not necessarily true. The digital video landscape is crowded, not to mention expensive for marketers. So, they’re doing all they can to make each second count, albeit with an extremely limited number of seconds. YouTube’s non-skippable, six-second “bumper ads” have ushered in a whole new format of digital advertising, and it often works. According to Google's Ads Blog, 90 percent of bumper ad campaigns drove a 30 percent increase in global ad recall. I've observed strong brands, such as Mercedes-Benz and Under Armour, have perfected the art of front-loading branding elements and cramming a compelling story into a tiny time... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Last year was a great year for PW online. We added new podcasts and newsletters, made a ton of friends on Twitter and Facebook, and have had the busiest year ever at publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
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A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
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The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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The Bookseller's Digital Census is now available for purchase by non-subscribers, and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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From big data to responsive design to the next iOS, technology has become inextricably linked to publishing. No one has a perfect model for it yet though. In many cases, content has raced ahead of monetization. In other instances, it's reversed. Neither side is stopping to wait for the other to... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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If you loved choose your own adventure books as a child - the ones where you had to turn to page 34 to ride the unicorn or page 75 to enter the Cave of Time - you may find the narrative format of the latest DC Comics digital graphic novel familiar. Today, DC launched Batman: Arkham ... Continue reading at Wired
[ Wired | 2013-12-19 00:00:00 UTC ]
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Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Top off your last-minute holiday shopping list with these four fabulous picture books for young readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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