At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing. Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: 1. Marketers are producing video ads that last as long as the time it takes to read this heading. That’s right, six-second ads are becoming the norm. I know what you’re thinking: “You can’t tell a story in six seconds.” But, that's not necessarily true. The digital video landscape is crowded, not to mention expensive for marketers. So, they’re doing all they can to make each second count, albeit with an extremely limited number of seconds. YouTube’s non-skippable, six-second “bumper ads” have ushered in a whole new format of digital advertising, and it often works. According to Google's Ads Blog, 90 percent of bumper ad campaigns drove a 30 percent increase in global ad recall. I've observed strong brands, such as Mercedes-Benz and Under Armour, have perfected the art of front-loading branding elements and cramming a compelling story into a tiny time... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Ed Nawotka visits BiblioTech, the new all-ebook library in San Antonio, Texas, which is opening new opportunities for the low-literacy community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Adobe has released Adobe Digital Editions 3.0 on Windows and Mac, a major new version of its eBook manager. The tool, which helps users browse, organize and read both free and purchased eBooks in EPUB, PDF, and PDF/A formats, offers more secure DRM, improved PDF search tools and enhanced display... Continue reading at Betanews
[ Betanews | 2014-01-22 00:00:00 UTC ]
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#pdf files
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Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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#make inroads
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James Robertson's daily 365-word stories are a promising idea let down by poor digital designNew Year's Day saw the launch of 365, a collaboration between Scottish writer James Robertson and Hamish Hamilton, a Penguin imprint. It sounded promising: one 365-word story to be published online every... Continue reading at The Guardian
[ The Guardian | 2014-01-19 00:00:00 UTC ]
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#twitter feed
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The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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#industry transformed
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The Internet has been disrupting the businesses of publishing and bookselling for the past two decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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#native advertising
There are new ways of doing journalism as the digital revolution moves on. But what are these innovations? How do they work? How are they changing journalism, and with what effects?City University London is hosting a panel discussion on 28 January to explore these developments and the challenges... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Has the permissiveness of the society, booksellers and publishers empowered the curious to turn cheap ebook editions of Mein Kampf into unfortunate bestsellers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Web privacy tips, vanilla pollination, robot law, big book data, and the children of a Moscow garbage dump. Continue reading at The Atlantic
[ The Atlantic | 2014-01-14 00:00:00 UTC ]
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George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
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Boston Globe executive to take new post of chief digital and product officer at Scotsman and Yorkshire Post publisherJohnston Press has hired Jeff Moriarty, one of the Boston Globe's top digital executives, in the newly-created role of chief digital and product officer.Moriarty, who joins the... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
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#ashley highfield
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#ad strategy
The digital comics platform and marketplace Comixology continues to extend the reach of new comics to comics consumers and finished the year as the Top Grossing non-game app for iPad 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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#digital publishing