Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-21 16:54:19 UTC ]
News tagged with:
#measure audiences
#nielsen
In the WSJ, Amazon's Russ Grandinetti 'defended the company against criticism that it is using its growing clout in electronic books to bully a major publisher.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russ grandinetti
#electronic books
#major publisher
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#santa monica
#raised $2
#growing segment
#digital advertising
#michael lazerow
#ben barokas
Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#price tag
#$400 million
#$500 million
The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing concerns
#video inventory
#intended audience
#audience data
#video publishers
#premium publishers
Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#video inventory
#real-time auctions
#ad technology
#timely fashion
And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing
#publisher hachette
The Federation of European Publishers (FEP) is surveying its 28 members to assess whether they... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
#ad spending
#video content
Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good reason
Report says publishers under heavy pressure to make damaging concessions including giving online retailer rights to print on demandBritish authors have condemned as "deeply worrying" reports that Amazon is now pressing for improved terms from publishers in the UK, as its showdown with Hachette... Continue reading at The Guardian
[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
#deeply worrying
#lower price
The Bookseller reports that Amazon is making new demands on UK publishers, including the right to deliver POD titles to customers should a book be out of stock. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#bookseller reports
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app publishers
#weather channel
#big player
#consumer data
The German trade association the Börsenverein has officially lodged a complaint against... Continue reading at The Bookseller
[ The Bookseller | 2014-06-24 00:00:00 UTC ]
More news stories like this |
J.K. Rowling's bestseller 'The Silkworm' – previously unavailable to Amazon customers – can now be ordered, although shipping time is still slow. 'The Silkworm' is published by Hachette, with whom Amazon is currently involved in a dispute. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon customers
UK publishers have raised concerns about Amazon’s new contractual arrangements, with the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#raised concerns
The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#celine grouard
#fast company
#book series
#real life
#lifelong dream
The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon phone
The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#robert galbraith
#publisher hachette
#ebook form
On June 19, the book was expected to ship in one to two months. A day later, it is in stock, with one to two days processing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this |