Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 07:25:11 UTC ]
More news stories like this | News stories tagged with:
#kazuo ishiguro
Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#columbia university
#book industry
Chancellor Rishi Sunak has laid out his budget, announcing £6,000 “restart” grants for shops alongside an extension of furlough and the business rates holiday. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 20:51:28 UTC ]
More news stories like this |
Former Orion creative director Lucie Stericker, the designer of the Queenie cover, has launched her own creative agency Studio 7:15 after leaving the publisher after 23 years. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 22:47:52 UTC ]
More news stories like this |
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#connected tv
#popular platform
#landmark deal
#strategic alliance
#measurement company
#nielsen
Sourcebooks has launched a new imprint company founder Dominique Raccah said will “expand what publishing can be for women authors.” E.L. James' backlist titles will become part of the imprint April 1. Pam Jaffee has joined Sourcebooks to help direct the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#women authors
#backlist titles
The Bloody Scotland Crime Festival is to launch a virtual, international book club, to be broadcast via Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 18:03:18 UTC ]
More news stories like this | News stories tagged with:
#bloody scotland
#facebook live
A new literary and talent agency, Matchstick Group, launches today (1st March), founded by entrepreneur Max Parker. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 17:36:37 UTC ]
More news stories like this | News stories tagged with:
#talent agency
Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
More news stories like this | News stories tagged with:
#literary magazine
#astra quarterly
#international network
The Syrian author Khalil Sweileh's 'Remorse Test,' winner of the 2018 Sheikh Zayed Book Award in Literature, is to be translated into Ukrainian by Nora-Druk Publishers. The post Sheikh Zayed Book Award Announces Its First Translation Grant of 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-25 15:56:10 UTC ]
More news stories like this | News stories tagged with:
#translation grant
#zayed book
Transworld has partnered with the Hummingbird Bakery to mark the paperback launch of Clare Pooley's "feel-good" novel The Authenticity Project. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 23:49:38 UTC ]
More news stories like this | News stories tagged with:
#paperback launch
#clare pooley
Simon & Schuster Children’s Books is to launch an audiobook partnership with the Daily Mail. It will also feature a retail tie-in with Waterstones, with a campaign fronted by children’s author and actor Ben Miller (pictured). Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 18:49:20 UTC ]
More news stories like this | News stories tagged with:
#ss children
#daily mail
#audiobook
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with:
#digital content
Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#programs designed
#penguin random house
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#context matters
#user experience
#premium publisher
Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 17:30:43 UTC ]
More news stories like this | News stories tagged with:
#publishing workers
The Seventy-Five Pages, out next month, contains germinal versions of episodes developed in In Search of Lost Time and opens ‘the primitive Proustian crypt’For everyone who decided to bite the madeleine and read all 3,000-odd pages of Marcel Proust’s In Search of Lost Time during lockdown,... Continue reading at The Guardian
[ The Guardian | 2021-02-16 15:21:36 UTC ]
More news stories like this | News stories tagged with:
#marcel proust
#episodes developed
#lost time
#first novel
#french publisher
The evangelical publisher will release its first children's list this fall under the direction of Elissa Schauer, an associate trade editor and IVP managing editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-16 05:00:00 UTC ]
More news stories like this |
Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
More news stories like this | News stories tagged with:
#online bookstore
#bookstore
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with:
#all-star cast
#prh audio
#audiobook adaptations
#audiobook