Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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A total of more than US$380,000 goes to the winners of to be selected from this year's finalist lists, which include 20 debut works. The post PEN America Announces Its 2021 Literary Award Finalists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-11 01:54:30 UTC ]
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Simon & Schuster Children’s Books is to launch a new picture book series from author and illustrator team Sue Hendra and Paul Linnet. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 19:30:20 UTC ]
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Quercus is getting ready to launch the debut of astronaut Chris Hadfield, The Apollo Murders, branded "an exceptional Cold War thriller from the dark heart of the Space Race", this October. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 16:29:44 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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The new year brought new roles and new hires to Nelson Books, WaterBrook & Multnomah, Convergent, Zondervan, and Herald Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The contest was created by Macmillan Learning "to elevate Black voices in education and in recognition of the fight for social justice inspired by the #BlackLivesMatter movement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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The Welsh government has announced a £2.25m rescue package for the National Library of Wales after proposed cuts at the institution sparked uproar. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 03:34:48 UTC ]
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Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 04:45:50 UTC ]
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A bookseller in Wetherby, West Yorkshire, has launched a crowdfund to donate books to children who receive free school meals. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 17:56:42 UTC ]
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Hachette UK is launching the Feminist Book Box, a subscription service intended to highlight the best in feminist writing and storytelling across its 10 divisions, including Hodder & Stoughton, Little, Brown and Orion. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 01:29:39 UTC ]
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