Newspapers’ business models have been taking on water for years thanks to the rise of Google and online advertising, and they’re continuing to gradually sink as their readers find more of their news on Facebook. The social network and the omnipresent search engine steer some online traffic to publishers’ story pages, but they siphon much of the ad money along the way. Meanwhile, their free, ultraconvenient aggregation of stories from all over the internet discourages users from even visiting a newspaper’s home page, let alone paying for a subscription. So newsrooms across the country continue to jettison jobs, clinging ever tighter to Facebook even as it undermines their ability to stay afloat. Continue reading at 'Slate'
[ Slate | 2017-07-14 00:00:00 UTC ]
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Almost universally, books in America are challenged because they tackle difficult subjects, writes author I.W. Gregorio. "Police brutality. Coming out. Drug use. Issues of gender identity. Disability. Gun violence. Suicide." But books—particularly those that delve into tough topics, save lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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Statistics show print resilience is strong in press and book publishing, as many Americans still prefer to settle down with a book not an e-readerIt’s been a pretty static summer on the circulation and readership front. Quality papers – in print and online – doing well in the referendum... Continue reading at The Guardian
[ The Guardian | 2016-09-18 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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With investments from China's Qtone and Oxford University Press, ed-tech accelerator Emerge Education is engaging with 'the old school together with the new school.' The post International Ed-Tech, Publishing, and Investment: An Emerging Accelerator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-12 00:00:00 UTC ]
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Amazon has launched a new programme to help young women from less advantaged backgrounds begin careers in innovation and technology. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Entertainment technology developer Neoglyphic Entertaiment has launched a platform that uses data science, gaming and VR technology to create multimedia experiences around traditional novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Penguin Random House is bringing all its New York City-based employees under one roof, in Manhattan, to make annual savings of $20m (£15.4m). Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Although it lasted two seasons, Sony's original superhero crime drama Powers unfortunately won't be returning for a third. According to series creator and comic book author Brian Michael Bendis on Twitter, "season 2 was the last. at least for now." Continue reading at Engadget
[ Engadget | 2016-08-04 00:00:00 UTC ]
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WH Smith Travel will now pass on tax savings to non-EU bound customers shopping in its airport branches. The "new approach" follows an investigation that revealed it had been pocketing millions of VAT paid on duty free purchases. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Using Apple technology, one small publisher figured out how to compete with the big boys who dominate the market for high school texts.At 3:59 p.m. on Tuesday, July 12, John Conner was fidgeting at his kitchen table. He looked down at his iPhone, then up to the hands of the kitchen clock, then... Continue reading at Fast Company
[ Fast Company | 2016-07-16 00:00:00 UTC ]
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As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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Frank Herbert on his Boeing, Stephen King on his Wang, and Philip Roth worrying that writing would become too easy … Matthew Kirschenbaum’s account of literature in the digital ageIn a photograph taken in his high-tech home office at 29 Merrick Square, London, in 1968, thriller writer Len... Continue reading at The Guardian
[ The Guardian | 2016-06-30 00:00:00 UTC ]
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Britain will vote this week on whether to remain in or leave the European Union, but what does the book trade think? Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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