Newspapers’ Stand Against Tech Giants Won’t Save Them

Newspapers’ business models have been taking on water for years thanks to the rise of Google and online advertising, and they’re continuing to gradually sink as their readers find more of their news on Facebook. The social network and the omnipresent search engine steer some online traffic to publishers’ story pages, but they siphon much of the ad money along the way. Meanwhile, their free, ultraconvenient aggregation of stories from all over the internet discourages users from even visiting a newspaper’s home page, let alone paying for a subscription. So newsrooms across the country continue to jettison jobs, clinging ever tighter to Facebook even as it undermines their ability to stay afloat. Continue reading at 'Slate'

[ Slate | 2017-07-14 00:00:00 UTC ]
News tagged with: #online traffic #home page #country continue #stay afloat

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