NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
News tagged with: #reality tv #red carpets #content side #original content

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World Book Day smashes Share a Million Stories target

World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 08:50:21 UTC ]
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Book Riot’s Deals of the Day for March 4, 2020

Daily Deals is sponsored by Hachette Audio, and Stamped by Jason Reynolds and Ibram X. Kendi, read by Jason Reynolds. ... Continue reading at Book Riot

[ Book Riot | 2020-03-04 15:17:43 UTC ]
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PW Picks: Books of the Week, November 4, 2019

This week: the latest from Martin Cruz Smith, Erin Morgenstern, Carmen Maria Machado, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Book Deals: Week of November 4, 2019

Val Kilmer’s memoir lands at a Big Five house, 'Dead Man Walking' goes graphic, the screenwriter of The Jerk sells a thriller, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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The Week in Libraries: October 4, 2019

A federal court delivers a mixed decision on net neutrality; OCLC hosts its annual Library Futures Conference; and library supporters continue to hammer Macmillan over its e-book embargo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
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Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini

NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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Book Deals: Week of March 4, 2019

Paul Rudnick writes a gay romance, 'New York Times' reporter Jeffrey Gettleman’s chronicle of a missionary’s death goes to Holt, Overlook buys the first novel in English by a Kurdish woman, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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This Week's Bestsellers: March 4, 2019

In its fifth week on sale, ‘Maid’ by Stephanie Land debuts at #19 in hardcover nonfiction. Plus Darria Long Gillespie’s ‘Mom Hacks’ enjoys some southern hospitality, and James Patterson’s ‘The Chef,’ first released in an interactive, condensed format, pubs in print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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PW Picks: Books of the Week, February 4, 2019

This week: the shock of global population decline, plus a novel narrated by God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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This Week's Bestsellers: February 4, 2019

Alan Bradley debuts at #6 in hardcover fiction with his 10th Flavia de Luce novel, ‘Golden Tresses of the Dead.’ Plus YA author Maureen Johnson’s Truly Devious mystery series hits our children’s fiction list for the first time with its second installment, ‘The Vanishing Stair,’ and Caroline... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Book Deals: Week of February 4, 2019

Dey Street picks up a title by a former New York Times Baghdad bureau chief about an Iraqi spy cell, Forge buys a book by a Sunday Times correspondent about the Mosul zoo, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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PW Picks: Books of the Week, June 4, 2018

This week: the thriller from Bill Clinton and James Patterson, plus new books from Lauren Groff, Rachel Cusk, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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This Week's Bestsellers: June 4, 2018

Stephen King has the #1 book in the country with ‘The Outsider.’ Plus John McCain and James R. Clapper release political memoirs, and Bill Gates names his summer reads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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PW Picks: Books of the Week, December 4, 2017

This week: the horrifying realities of America’s nuclear-weapons apparatus, plus a novelist's guide to revision. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Book Deals: Week of December 4, 2017

SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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This Week's Bestsellers: December 4, 2017

Dungeons and Dragons players sent 'Xanathar’s Guide to Everything’ to the top of our hardcover nonfiction list. Plus 'Dear Evan Hansen: Through the Window’ takes readers behind-the-scenes of the Tony-winning musical, and Neil Patrick Harris writes a middle-grade novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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