We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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This week, "Bad Feminist," Bridget Jones meets Carrie Bradshaw, and a kingdom of ice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Harlequin sale to HarperCollins closes and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 20/04/2011 - 07:27 A first planning meeting is to be held to establish a National Libraries Day, after widespread support for the idea from organisations including the Booksellers Association, the National Union of Teachers, Booktrust, The... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 05/04/2011 - 15:57 Substantial pre-orders and a plethora of half-price offers have lead Jean M Auel's sixth and final Earth's Children installment, The Land of Painted Caves (Hodder), to be the bestselling book in the UK last week, scoring 39,513... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Itching for a great audiobook that's on the shorter side? Here are four under four hours long. Continue reading at Book Riot
[ Book Riot | 2020-05-01 10:40:12 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget
[ Engadget | 2023-09-18 11:58:42 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget
[ Engadget | 2023-08-08 19:00:44 UTC ]
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The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget
[ Engadget | 2023-07-12 14:12:31 UTC ]
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Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian
[ The Guardian | 2022-12-09 01:26:31 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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For an eighth week in total, the Weekly E-Book Ranking top two are once again completely fine—Gail Honeyman’s blockbuster début and Nibbies board-sweeper Eleanor Oliphant is Completely Fine and its perennial runner-up, Heather Morris’ The Tattooist of Auschwitz. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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As entertainment director for Hearst Magazines Digital Media, Nojan Aminosharei is responsible for wrangling celebrity talent for shoots across Hearst’s 21 digital brands, ranging from Cosmopolitan to Country Living to Esquire. Coming up with fresh ideas and pulling them off takes a lot of... Continue reading at Digiday
[ Digiday | 2016-08-17 00:00:00 UTC ]
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Jojo Moyes makes it five weeks on the trot at at the summit of the Weekly E-Book Ranking, with the film-boosted sales of Me Before You (Michael Joseph) showing little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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