Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many other publishers calling their Facebook reps on Wednesday asking how they, too, can get involved. At the start, the media companies rolling out on Instant Articles are the Times, BuzzFeed, National Geographic, NBC News, The Atlantic, The Guardian, BBC News, Spiegel and Bild."Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook," Chris Cox, Facebook's chief product officer, said in a statement. "Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Effective implementation of technology will let companies react to new opportunities Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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This week, it emerged that Pride and Prejudice and Zombies author Seth Grahame-Smith was being sued by his publisher to return his advance. From Julian Assange to Amy Schumer, he isn’t alone...Though he’s fallen out spectacularly with his publisher, Seth Grahame-Smith at least has the... Continue reading at The Guardian
[ The Guardian | 2016-09-02 00:00:00 UTC ]
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Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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The editor of the 'New York Times' Sunday Book Review will take over all book coverage for the paper, including the daily Books section, book news, and publishing industry news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
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