Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Grab your TARDIS-blue pencil: the ‘Doctor Who Coloring Book’ is the #1 book in the country. Plus a cookbook by 'Sport Illustrated' swimsuit model Chrissy Teigen debuts at #1 in Hardcover Nonfiction, book 7 in Kazu Kibuishi’s Amulet graphic novel series is #1 in Children’s Frontlist Nonfiction,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Simon & Schuster’s Atheneum imprint buys a picture book by Richard T. Morris, Da Capo nabs a book about the battle of Antietam, Dial signs Jessica Taylor for two YA novels, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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'A Mother’s Reckoning' by Sue Klebold, the #10 book in the country, is one of two nonfiction titles on our lists this week to address a crime that earned national attention. Plus Kate Hudson jumps on the celebrity lifestyle publishing bandwagon, ‘The Widow’ joins the burgeoning psychological... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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This week: a novel about the controversial Little Albert experiment, and Tom Bissell travels to the tombs of the apostles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The second novel in a Norwegian crime series sells in the U.S. and beyond, and a nonfiction account of a woman's escape from Boko Haram begins making the rounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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Wasserman named Heyday publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Jen Hatmaker’s ‘For the Love’ returns to PW’s Hardcover Nonfiction list thanks to a heartfelt promotion. Plus Pierce Brown’s Red Rising trilogy ends on a high note, Teresa Guidice of ‘The Real Housewives of New Jersey’ publishes a post-prison memoir, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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This week sees a flurry of store openings, with new indies cropping up in Washington, D.C., San Francisco, Los Angeles, Chicago, St. Paul, and Prescott Valley, Ariz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Family Fang author Kevin Wilson sells his latest novel to Ecco, Soho Teen nabs the debut novel by Butthole Surfers frontman Gibby Haynes, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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This week: a mold-breaking time travel saga, plus a chronicle of years spent in a Red Hook bar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at Digiday
[ Digiday | 2016-02-17 00:00:00 UTC ]
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For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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The concept behind Book In A Box - that aspiring authors can outsource the entire writing and publishing process - might be controversial, but then founder Max Tucker has made a bestselling publishing career out of profitable controversy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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This week: Ethan Canin's wonderful, epic novel, plus the collected stories of Peter Straub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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New bookstores are opening within the next two months in Gainesville, Fl., and Chicago. And one hightly curated shop, which displays only ten titles, is thriving north of the border in Toronto, Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Meg Gardiner signs with Dutton for six figures, HC announces a new Shel Silverstein book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The massively popular ‘Me Before You’ movie trailer boosts Jojo Moyes’s book to #13 in the country. Plus Samantha Hunt’s 'Mr. Splitfoot' lands on our fiction list a month after publication thanks in part to some book club love, ebook queen Audrey Carlan charts for the first time in print, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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