Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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OUP nabs a title exploring children’s literature—and publishing’s—problem with diversity, Lee Boudreaux invests in a veteran’s Fallujah-set war novel, Avery spends six figures luring the pair behind a breakout vegan blog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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This week: a bibulous Southern preacher's perverse quest for sainthood; how human perception is changing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Carly Simon’s memoir—which among other disclosures finally confirms one of the men who’s “so vain”—debuts on our hardcover fiction list. Plus Black Friday boosts numbers for several top-selling titles, James Patterson’s Alex Cross scores a bestseller hat trick, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The one-day conference offered an expert lineup of publishers, editors, and agents, who offered professional perspectives on everything from content creation and licensing to doing business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
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Ecco nabs a Mississippi-set debut, Kensington re-ups Marie Bostwick, Israeli musician Oren Lavie sells a picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Fortune smiles on the National Book Award winners, all of whom get a bump in sales this week. Plus new books by David Baldacci, Janet Evanovich, and Todd Wilbur make our top 10 overall list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
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An American debut by a London-based author sells in Sweden, and a Dutch novel about the disowned daughter of Pablo Neruda is preempted in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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New bookstores will open in the next few weeks in Dallas, Flint, and Savage Mill, Md. And BookHampton's store in Southampton, Long Island, found two "white knights," both former employees, who purchased it last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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September bookstore sales rose 6.7% and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Ecco nabs a posthumous work by filmmaker/playwright Kathleen Collins; SMP gets supernatural with debut author Stephanie Gangi; another debut, this one from a working actor, lands at Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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YA author Marissa Meyer has the #8 book in the country overall, with ‘Winter,’ the conclusion of her Lunar Chronicles series. Plus Harry Potter joins the coloring-book craze, QVC’s Blue Jean Chef lands on the trade paperback list, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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The French Culture Ministry is illuminating the façade of its main courtyard in the red, white and blue colours of the national flag between 5.30pm and 8.30pm local time every evening for a week in homage to the victims of last Friday’s terrorist attacks in Paris. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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A koala and a clumsy CG cat have defeated the Force, at least temporarily.Ladies and gentlemen, meet superstar koala joey Imogen! With 24 million views already for her videos from Australia.com and Symbio Wildlife Park, actually, it's likely that you have done so already. Her charisma and... Continue reading at Advertising Age
[ Advertising Age | 2015-11-17 00:00:00 UTC ]
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Jeff Kinney’s 10th Wimpy Kid installment, ‘Old School,’ is the number one book in the country. Plus Leah Remini writes a Scientology tell-all, YouTube baker Rosanna Pansino cooks up her first book, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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This week marked the grand opening of a new store in Michigan, with two other stores--in Washington and Florida--prepping to open new locations before the end of the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Three literary festivals took place this November in New York City: Editions/Artists’ Book Fair, New Literature from Europe Festival and the Festival Albertine. The post European and Arabic Literary Stars Shine Bright in New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-13 00:00:00 UTC ]
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John Waters sells his debut novel, a senior adviser to John Kerry delves into the “Muslim mafia,” and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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This week: John Lennon's secret island, a philosophical mind-bender, and why we believe conspiracy theories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Among the books generating interest across the globe are a nonfiction account of a photographer who was held captive by ISIS, and a book by a German forestry expert which posits that trees can communicate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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