Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Two romance fans are moving forward with plans for a romance-only bookstore, the Ripped Bodice: Purveyors of Fine Smut, to open in Los Angeles in spring 2016. Their Kickstarter campaign launches within the next two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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The follow-up to The Golem and the Jinni goes to Viking for a rumored seven figures, Deborah Harkness sells her fourth novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Svetlana Alexievich wins the Nobel in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Vertigo is launching 12 new series and PW spoke with the creative teams from three of them: Twilight Children, Unfollow and Survivor's Club. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Two white Borzoi hounds greeted the hundreds and hundreds of guests ascending the majestic marble rain-slicked steps of the New York Public Library Thursday (1st October) night, come to join chairman and editor-in-chief Sonny Mehta celebrate the hundredth anniversary of Alfred A. Knopf. Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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The newest member of Miss Peregrine’s brood is the #2 book in the country. Plus J. Kenji López-Alt drops some food-science knowledge, and Elizabeth Gilbert, Jan Karon, Bill O’Reilly, and others have big debut weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Jennifer Wiener goes kid friendly, taking a middle-grade trilogy to Aladdin; Viking nabs the new novel by Ruth Ozeki; Wattpad bestseller Kirsty Moseley lands at Forever; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Suit against Pearson proceeds and more in this week's notable publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Three weeks ago, we told you about plans Google was hatching to launch a publishing tool to serve up articles on mobile devices. It would look similar to Facebook’s Instant Articles feature, only Google would cull articles from cached versi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-01 00:00:00 UTC ]
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Two bookstores in New York City are popping up in new locations this week. La Casa Azul is opening inside the Sugar Hill Children’s Museum of Art & Storytelling; Greenlight Bookstore is launching a new spot in Brooklyn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
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Inspired by a true crime story, Little Deaths by Emma Flint tells the tale of Ruth Malone, a recently divorced cocktail hostess, who wakes one morning to discover her children are missing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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It's only fitting that the 25th anniversary edition of Karen Finley's “Shock Treatment” (City Lights: 144 pp., $15.95 paper) should come out in time for Banned Books Week, the literary holiday about which I feel most consistently ambivalent. If Banned Books Week represents, in many ways, a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-30 00:00:00 UTC ]
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Banned Books Week garners headlines and is easy to support, but some believe its an anachronism that 'traffics in fear-mongering over censorship.' The post Does Banned Books Week Really Matter Anymore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Banned Books Week, which celebrates works that have been challenged or banned, is being held this year from Sept. 27 to Oct. 3. The number of challenges reported this year is low in comparison to recent figures, according to the American Library Association. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-29 00:00:00 UTC ]
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Hitting digital bookshelves this week: an interactive way to explore space with a cat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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The latest story about censorship in America began when a Knoxville, Tennessee, woman named Jackie Sims found out that her 15-year-old son had been assigned to read The Immortal Life of Henrietta Lacks over the summer. Rebecca Skloot’s 2010 book tells the true story of a poor black woman whose... Continue reading at Slate
[ Slate | 2015-09-28 00:00:00 UTC ]
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Why not her, indeed? Mindy Kaling’s new book is #1 in the country. Plus, the fates are kind to Lauren Groff’s latest, sales for a pair of faith-based diet books are anything but slim, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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The indie revival continues this week with the announcement of a new design bookstore on New York City’s Lower East Side and the grand opening of Phoenix Books in Rutland, Vt., Phoenix’s third store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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This week: Paul Theroux goes south, Ruth Reichl gets cooking, Leigh Bardugo kicks off a new series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Blue Rider nabs a collection of humorous essays from Annabelle Gurwitch, Amazon’s 47 North buys an urban fantasy series from Sarah Fine, Harlequin signs Gena Showalter, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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