Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Diane Novak in a seven-figure deal with Harlequin; a horse-and-squirrel picture book, for adults, to Blue Rider; Chronicle buys an illustrated yoga book, with photos by Jaimie Baird; Europa nabs Alexander Maksik’s novel about love and mental illness and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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From the Guardian's top fiction picks for 2016 to Istanbul's diverse and growing literary festival, we bring you some of the top publishing links from PP and around the web. The post Top Publishing Links of the Week: January 11-15, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-15 00:00:00 UTC ]
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New bookstores are coming soon to Claremont, Calif., Ankeny, Iowa, and Philadelphia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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’The Revenant’ took the long road from page to screen, and back again; its tie-in edition and a host of others appear on our adult and children’s lists. Plus we see how publishers are helping readers keep their 2016 resolutions, and check in on a three-year-old wedding title that got a boost... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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From the Author's Guild case against Google to missing booksellers in Hong Kong, here is a list of some top publishing links from the week of January 4-8, 2016. The post Top Publishing Links of the Week: January 4-8, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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This week: new books from Elizabeth Strout and China Mieville, and the fascinating world of brilliant con artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Baird Harper sells his debut to Scribner, Swedish indie success Emilie Schepp lands at Mira, cartoonist Zac Gorman sells a middle grade fantasy series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The Bookseller reports a jump in the average price of books in the UK last year, as well as a boost in print book sales — especially at indie bookstores. The post UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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New stores are opening in Key West and Clanton, Ala., while a temporary store in Bremerton, Wash., is converting to a permanent one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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'The Revenant' took the long road from page to screen, and back again; its tie-in edition and a host of others appear on our adult and children’s lists. Plus we see how publishers are helping readers keep their 2016 resolutions, and check in on a three-year-old wedding title that got a boost... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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As the year draws to a close, booksellers continue to make plans to open new stores in places across the country, including New York City’s Lower East Side. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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Newbery–winner Dan Santat signs a four-book deal; PW’s own Gabe Habash sells his debut novel; Ilyasah Shabazz inks a deal to write a children’s book about her mother, Betty; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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New stores are opening in Midlothian, Va.; Anchorage; Plattsburgh, N.Y.; and Houston, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Penguin has been wishing shoppers "seasons readings" with book giveaways in Manchester and London as part of a new Christmas campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Gizmodo’s former editor signs with Tor, Barry Eisler inks a two-book deal with Thomas & Mercer, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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'Humans of New York: Stories’ is the #2 book in the country, selling seven times as many print units this week as last week. Plus J.K. Rowling (and Newt Scamander) take three of our children’s list spots, David Pogue teaches readers how to peel a banana, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Finnish prize-winner racks up sales, Death takes a roadtrip in Germany, a Nigerian novel comes to France, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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New stores are opening in Philadelphia; Decatur, Ga.; Rosalyn, Ore.; and Dorchester, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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