Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Sandy Mahal has been appointed as associate curator of the London Book & Screen Week with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Head of kidspot.com.au and former editor of New Idea to replace Helen McCabe at helm of the country’s most popular magazineThe new editor-in-chief of the nation’s most popular magazine, the Australian Women’s Weekly, is Kim Wilson, a former editor-in-chief of New Idea.Wilson, whose appointment... Continue reading at The Guardian
[ The Guardian | 2016-02-10 00:00:00 UTC ]
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The first fiction smuggled out of North Korea sells in the U.S., and an Italian debut by a translator draws international buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-09 00:00:00 UTC ]
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Born in India and bred in Silicon Valley, the matchmaking service for authors and publishers has already earned 130 authors $464,000 in pre-orders, produced six Amazon #1 bestsellers and secured $100,000 funding in its quest to become "the world's first true crowd-publishing platform". The pitch Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World
[ PC World | 2016-02-07 00:00:00 UTC ]
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Is it finally the end for NYC’s St. Mark’s Bookshop? Inside the new Prescott, Ariz., bookstore, the Purple Cat. And more details about the new stores coming to Milwaukee and Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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This week: the latest from Jhumpa Lahiri, plus A. O. Scott on how to think about art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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S&S Kids goes to ‘Zero’ for Prendergast and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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In Confessions of a Book Reviewer, George Orwell wrote that even the harried and poverty-stricken literature critic was nonetheless “better off than the film critic, who cannot even do his work at home, but has to attend trade shows at eleven in the morning and, with one or two notable... Continue reading at Slate
[ Slate | 2016-02-04 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: After 19 Years as EIC, The post Folio: Week in Review – January 30, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-30 00:00:00 UTC ]
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A children’s bookstore in Bluffton, S.C., changes hands; stores in Newport Beach, Calif., and Springfield, Oh., expand; and a bookstore in Portland, Ore., reopens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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This week: a fox named Pax, a new novel from Yann Martel, plus an anthology of modern Chinese literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Reviews editor Annie Coreno recommends 'The Newsstand' by Lele Saveri, Phil Aarons, and Ken Miller, which tells the story of a pop-up newsstand inside the Metropolitan/Lorimer subway station in Brooklyn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Amazon’s 2015 revenue tops $100 billion and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Carolrhoda Books nabs a debut novel by a screenwriter, Jennifer Alvarez re-ups at HC Children’s Books to continue her equine fantasy series, Bloomsbury gets into the Halo business, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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‘The Power of Broke’ by FUBU founder and ‘Shark Tank’ costar debuts at #4 in Hardcover Nonfiction. Plus this year’s Newbery winner makes its picture book list debut, the movie tie-in edition of ‘The Choice’ nabs two of the overall top 10 spots, coloring books talk dirty, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Mark Scott tipped to throw bombs in final address, Aaron Patrick’s second book on Tony Abbott and Peta Credlin due out and News Corp poaches Fairfax staffThe Gold Coast Bulletin thought it had a big local scoop on its hands when an Arundel businessman told them he had witnessed an... Continue reading at The Guardian
[ The Guardian | 2016-01-28 00:00:00 UTC ]
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Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company
[ Fast Company | 2016-01-28 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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Prize-winning authors, ebook sales and pricing, startups and investments: these are some of the top book publishing stories of the week. The post Top Publishing Links of the Week: January 18-22, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
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