Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Star of Africa (Avon) is the star of The Bookseller’s first-ever Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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The latest from ‘A Man Called Ove’ author Fredrik Backman lands on our Hardcover Fiction list. Plus for the second week in a row, a new book called ‘Unashamed’ makes its Hardcover Nonfiction debut, and the movies ‘Zootopia’ and ‘The Jungle Book’ boost sales for related titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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This week: the latest from Nobel winner Svetlana Alexievich, plus the world's most coveted fish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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WNYC host Manoush Zomorodi sells a book about “spacing out,” Mindy McGinnis closes a two-book deal at Katherine Tegen Books, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Across the country, bookstores and librarians hosted authors, story times, and engaged young readers in activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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TV series based on cult comic book stars Dominic Cooper, Joseph Gilgun and Ruth NeggaThe TV series based on cult comic book Preacher is to launch in the UK on Amazon’s Prime streaming service from Monday.The episodes will be released by Amazon in the UK, Austria, Germany and Japan the day after... Continue reading at The Guardian
[ The Guardian | 2016-05-18 00:00:00 UTC ]
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Don DeLillo’s ‘Zero K’ debuts with the author’s best first-week sales in years. Plus Angela Duckworth, a research psychologist and 2013 MacArthur Fellow, discusses the importance of ‘Grit,’ Rick Riordan’s latest casts Apollo down from Olympus, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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This week: solving true crime puzzles, plus Siddhartha Mukherjee's history of the gene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Regan Arts runs with triathlete James Lawrence’s memoir, Laird Barron sells two noirs to Putnam, and Arcade picks up two titles by South Korean novelest Hey Young Pyun in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Three publishing experts from different areas of the industry reported on the growth and challenges found in the religion book market during a panel hosted by the BIGNY. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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A Spanish YouTuber's sex education book sparks international interest, and an Italian debut novel draws bidders in Germany and Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
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This week, Jojo Moyes fans gear up for the film adaptation of 'Me Before You’. Plus Debbie Macomber joins the coloring book revolution, animal behaviorist Frans de Waal explains why our fellow creatures are more intelligent than we think they are, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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BookTrust is giving away 450,000 copies of Jessica Law’s A Hole in the Bottom of the Sea, published by Barefoot Books, for this year’s National Bookstart Week. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction is opening its first-ever pop-up "book bar" at Waterstones’ new Tottenham Court Road store from Monday 16th May. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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Playwright Calvin Alexander Ramsey, age 66, is the latest children's book author to add "bookseller" to his many accomplishments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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New MagNet study finds monthly magazines offer subscriptions for an average of 63 percent off cover price. The post Report: Subscription Discounts Drive Down Newsstand Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-30 00:00:00 UTC ]
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Actor Josh Radnor signs up with HarperElixir for a book on answering big spiritual questions, Putnam signs a two-book world-rights deal with T. Jefferson Parker, R.L. Stine collaborates with Mystery Writers of America for a middle grade anthology to be published by HarperCollins Children’s, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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This week, Viet Thanh Nguyen’s ‘The Sympathizer’ and other 2016 Pulitzer Prize winners get a sales boost. Plus graphic novelist Maximilian Uriarte goes from Kickstarter success to Hardcover Fiction list debut, Canadian poet and social media star Rupi Kaur sits tight amid the coloring books on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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