Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Offering short, fast-paced novels designed to encourage book reading, James Patterson’s BookShots imprint sold a combined total of about 30,000 copies the first week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Scribner buys an essay collection from a prison inmate, Andrew Neiderman extends his V.C. Andrews gig at Gallery, Jenny Han sells the final Lara Jean book to S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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NBA finalist Gail Godwin sells her latest, vegan chef and restaurateur Chloe Coscarelli moves houses for her new cookbook, Amelia’s Notebook creator Marissa Moss sells her adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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‘Before the Fall’ by Noah Hawley, creator of the TV series ‘Fargo,’ is the #10 book in the country. Plus we look at the top-selling titles in each region of the U.S., Emma Straub has her best first week yet with ‘Modern Lovers,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Dawn Davis nabs a Dutch novel for her S&S imprint 37 Ink, and the third book in Swedish author Sofie Sarenbrant's Emma Sköld detective series breaks through to another country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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The Investigation Discovery channel has been taking notes on Comic Con. The marketing convention held at the Jacob Javits Center every fall allows comic book fans from around the world a chance to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-06-06 00:00:00 UTC ]
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This week: new Stephen King, the hatred of poetry, and the definitive Diane Arbus biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Trilogy finales by Rick Yancey and Justin Cronin debut at #1 in their respective categories. Plus Sebastian Junger examines the challenges facing war veterans, country singer Tim McGraw has a gift for grads, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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General Interest magazines are the big winners as the Celebrity and Women's categories, as well as convenience stores, continue to struggle. The post Newsstand Declines Slowed in Q1 of 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-03 00:00:00 UTC ]
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Skyhorse lands a children’s book by Julian Lennon, Atlantic correspondent David W. Brown sells a book about NASA’s Europa mission, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Kensington lands a psychological thriller by a longtime BBC staffer, Bloomsbury re-ups Natasha Pulley, vlogger Melissa Maker takes her tips guide to Avery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Macmillan buys self-publishing platform Pronoun and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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A pair of on-air personalities make the leap from broadcasting to the bestseller lists this week. Plus Pulitzer Prize winner Siddhartha Mukherjee returns with ‘The Gene,” Bram Stoker Award Winner Joe Hill introduces readers to ‘The Fireman,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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If you are reading our recent charts in one go, there is a chance you may develop a bit of Paula Hawkins fatigue (although one imagines those at Transworld’s Ealing HQ are energised as they read through them). In The Bookseller’s second weekly E-Book Ranking, The Girl on the Train (Transworld... Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Even in its flatpack form, this furniture uses perspective to convey the height, width, and depth of its "assembled" shape. The post Clever Flat Furniture Folds Into Place Like a Pop-Up Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-26 00:00:00 UTC ]
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A Finnish crime series just nominated for a literary prize continues to sell around the globe, and a French novel about a translator draws interest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you an Esquire reader? Jay Fielden: Sure I was. I tell this story in my first editor's letter,... Continue reading at AdWeek
[ AdWeek | 2016-05-24 00:00:00 UTC ]
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For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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