Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Looking to revitalize its comics for a new generation of readers, DC is launching Young Animal, a new imprint of edgy superhero titles under the direction of pop music star Gerard Way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Informa, the U.K.-based business information provider, has agreed to buy Penton Information Services for 1.18 billion pounds ($1.6 billion) to add exhibitions and professional services in the U.S.The company will fund the purchase through new debt and equity, according to a statement Thursday.... Continue reading at Advertising Age
[ Advertising Age | 2016-09-15 00:00:00 UTC ]
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Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Among the titles heating up abroad are a Swedish thriller set in Russia and a Korean novel about masterminds who invent assassination plots for the government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
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This week: Ian McEwan's new novel, which is narrated by an unborn baby, plus novels from Ann Patchett and Alan Moore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Canadian author Louise Penny has the #3 book in the country with ‘A Great Reckoning,’ her 12th Inspector Gamache mystery. Plus ’The Nix’ lands at #9 in Hardcover Fiction—and lands a TV deal—John Lewis’s civil rights era graphic memoir concludes with ‘March: Book Three,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Nick Cannon, director and star of the forthcoming film King of the Dancehall, sells a tie-in novel to St. Martin’s; Bloomsbury USA picks up two titles from a former Booker finalist; and Berkley’s Kerry Donovan signs two two-book deals for six figures each in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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A plethora of new entries swept out the summer cobwebs on the Weekly E-Ranking, but Paula Hawkins and Jojo Moyes are still the most popular kids in the chart playground. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Two new books about the Republican nominee debut on our Hardcover Nonfiction list. Plus movie tie-ins editions for ‘The Girl on the Train’ and ‘The Light Between Oceans’ get off to strong starts, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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There is a change at the top of the Weekly E-book Ranking…but hardly a dramatic one: Paula Hawkins reclaimed the number one spot from fellow Penguin Random House author Jojo Moyes. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Viking Children’s nabs the latest by Sarah Dessen; Megan Miranda sells an adult psychological thriller for six figures; Robert Repino closes on the follow-up to Mort(e), his celebrated SF novel; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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This week: inside the Attica prison uprising, plus Nathan Hill's panoramic debut novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Amy Schumer’s ‘The Girl with the Lower Back Tattoo” is the #3 book in the country. Plus Khizer Khan’s DNC speech boosts sales of a pocket edition of the U.S. Constitution, though not the version some people might expect; a pair of Oscar winners bring Gilded Age New York City to life; and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Schumer's essay collection, 'The Girl with the Lower Back Tattoo,' expected to be one of the big books of the summer, sold just under 40,000 hardcover copies in its first week on sale, according to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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An Australian's memoir about dying, a German thriller and a Finnish novel are among the books generating buzz in foreign markets this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
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In Tip Sheet two weeks ago, we ran Michael Honig’s list of his top 10 satires, which includes "Don Quixote," "Blackadder," and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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For only the second time in weekly ebook ranking history, The Girl on the Train (Transworld) is number one, toppling Jojo Moyes' 10-week run in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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