Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
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In the wake of the Frankfurt Book Fair, a few international titles are heating up, among them a new gangster trilogy based in Hong Kong and an Italian self-help book about the positive side of failure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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The Girl on the Train (Transworld) has bought its ticket for a ninth week as the Weekly E-Ranking number one, while Ann Cleeves’ Cold Earth (Macmillan), the seventh title in her Shetland series, went straight into second place. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Flatiron nabs two YA novels, one for six figures; B.A. Paris re-ups at St. Martin’s Press; Sherrilyn Kenyon takes a new series to Tor; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Two new cookbooks from big healthy-eating brands—Skinnytaste and Thug Kitchen—debut strong in Hardcover Nonfiction. Plus Caldecott Medalist Jon Klassen caps off his “hat” trilogy, the newest celebrity bios grab the spotlight, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Two giants of children’s publishing battle it out for top honors on our bestseller list. Plus Maria Semple follows up 2012’s ‘Where’d You Go, Bernadette’ with ‘Today Will Be Different,’ and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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This week: the Man Booker—shortlisted novel "His Bloody Project," plus an escape under the Berlin Wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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A Bachelor producer and social media star sells a self-help book, a New York magazine editor lands a deal at Portfolio, and more in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Paula Hawkins' The Girl on the Train takes the number one spot, while Bloomsbury claims its highest-ever Weekly E-Book Ranking position. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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The U.S. manga market marked its third straight year of sales growth and optimism about the category was reflected at New York Comic Con in programming and artist appearances offered by publishers such as Viz Media, Kodansha and Yen Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has chugged its way back into the UK Official Top 50 number one spot, selling 49,506 copies for £234,242. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Despite a rise in attendance at New York Comic Con to a record 180,000, the show floor remained orderly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian
[ The Guardian | 2016-10-12 00:00:00 UTC ]
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PW hit the floor at the Jacob Davits Convention Center to capture the 150,000-fan strong event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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A memoir by an Italian doctor working with migrants draws interest, as does a celebrated French novel currently up for the Prix Goncourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal AlertCheck out this roundup of the best deals on gadgets, gear and other cool stuff we have found this week, the week of October 3rd. All items are highly rated, and dramatically discounted.Prime Members Now Get Unlimited Reading On Any... Continue reading at PC World
[ PC World | 2016-10-08 00:00:00 UTC ]
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David Hajdu sells a novel to Norton, Berkley brings Susan Meissner into hardcover, HarperTeen nabs a YA duology by Testing trilogy author Joelle Charbonneau, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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