Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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The 2016 Summer of Jojo Moyes continues apace in the E-book Ranking, with her ninth consecutive number one. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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This week: Jacqueline Woodson's first adult novel in 20 years, plus a look at the microbes within us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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Abrams signs a new YA novel about an a cappella group at an elite boarding school; Bloomsbury picks up two poetry collections from English poet and rapper Kate Tempest; Berkley signs a seven-figure four-book deal with Catherine Anderson; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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Jenna Johnson closes her first acquisition at FSG, Philomel Books’ Jill Santopolo sells her debut, teen comic Ruby Karp gets Obsessed at Running Press, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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It is a solid two months for Jojo Moyes at the top of The Bookseller's Weekly E-ranking as After You claimed its third consecutive number one, following on from Me Before You's five straight weeks atop the list. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday... Continue reading at Digiday
[ Digiday | 2016-07-29 00:00:00 UTC ]
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YouTuber Shane Dawson has the #3 book in the country with ‘It Gets Worse,’ the followup to his 2015 debut, ‘I Hate Myselfie.’ Plus Ruth Ware sees success with her sophomore effort, coloring books and ‘The Girl on the Train’ roll on, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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This week: Eowyn Ivey's outstanding new adventure novel, plus an account of the 1974 abduction of heiress Patty Hearst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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A magical realist novel by a Singapore-based author attracts a U.S. buyer; an Italian actor's fictionalized memoir draws interest in Europe; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-25 00:00:00 UTC ]
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Daniel Silva’s ‘The Black Widow’ is the #1 book in the country. Plus the fifth dispatch from Chris Colfer’s Land of Stories has the best first week yet of any book in the series, ‘A Stolen Life’ author Jaycee Dugard writes a new memoir, about adjusting to life post-captivity, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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The most interesting début on the Weekly E-Book Ranking is perhaps human rights activist and 1986 Nobel Peace Prize-winner Elie Wiesel’s Night (Penguin Modern Classics). Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Flatiron nabs a feminist twist on Snow White, Berkley lays down six figures for a debut thriller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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This week: hired assassins chasing Hemingway's papers, plus Alejandro Zambra's book of fiction disguised as a standardized test. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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‘Downton Abbey’ creator Julian Fellowes returns with the Victorian Era novel Belgravia, #13 in Hardcover Fiction. Plus comedian Michael Ian Black plays his Trump card, Jennifer Keishin Armstrong writes a book about a TV show about nothing, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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After holding the Weekly E-Book Ranking number one for five consecutive weeks, Jojo Moyes’ Me Before You drops to second...to be replaced by her follow-up, After You (both Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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