Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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The most interesting début on the Weekly E-Book Ranking is perhaps human rights activist and 1986 Nobel Peace Prize-winner Elie Wiesel’s Night (Penguin Modern Classics). Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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After holding the Weekly E-Book Ranking number one for five consecutive weeks, Jojo Moyes’ Me Before You drops to second...to be replaced by her follow-up, After You (both Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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TheLi.st cofounder Glynnis MacNicol sells her memoir, pop-up maestro Matthew Reinhart signs with Disney, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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‘Downton Abbey’ creator Julian Fellowes returns with the Victorian Era novel Belgravia, #13 in Hardcover Fiction. Plus comedian Michael Ian Black plays his Trump card, Jennifer Keishin Armstrong writes a book about a TV show about nothing, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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This week: hired assassins chasing Hemingway's papers, plus Alejandro Zambra's book of fiction disguised as a standardized test. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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A two-volume Italian bestseller, which is being compared to work by Elizabeth Gilbert ('Eat, Pray, Love'), lands a major deal in Germany; a French debut novel about the Rwandan genocide picks up more sales; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
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This week: Amie Barrodale delivers one of the best short story collections of 2016, and Ben H. Winters's masterful combination of "Invisible Man" and "Blade Runner." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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The #1 book in the country is ‘Crisis of Character’ by former uniformed Secret Service officer Gary J. Byrne, one of three politically charged books debuting on our Hardcover Nonfiction list this week. Plus ‘Battlefield Earth’ finds sales success in a new edition, Chuck Palahniuk’s ‘Fight Club’... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Lisa See lands seven figures from Scribner, Rosie Project author Graeme Simsion takes his latest to SMP, Edgar-winner Lou Berney closes a double with William Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Berkley lands two debuts, one for six figures; an Instagram star gets “comic” at Abrams; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Siblings Lee Goldberg and Tod Goldberg appear on our Hardcover Fiction list, with books co-authored by Janet Evanovich and Brad Meltzer. Plus Roald Dahl’s ‘The BFG’ has a big week before its big-screen debut, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Emma Cline’s ‘The Girls’ is more than a cult hit, debuting at #5 on our Hardcover Fiction list. Plus the Tony Awards boost the already-strong sales of ‘Hamilton'-related titles, books about dads and granddads have a happy Father’s Day, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Razorbill buys an essay collection from a BuzzFeed editor, a University of Texas prof sells an epic science fiction fantasy poem, Broadway actress Alexandra Silber takes a novel—and a memoir—to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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This week: two must-read debut novels, plus a search for one's identity in the Arctic Circle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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A backlist memoir by Pablo Escobar's lover heats up; a self-published book by a Swedish doctor about longevity goes global; and a bestselling Italian memoir sparks interest in Spain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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This week: a horror novel worthy of Stephen King, plus a history of class in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Jojo Moyes' Me Before You (Michael Joseph) becomes the first book to defend the top spot on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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Stephen King’s ‘End of Watch,’ the #1 book in the country, closes out his Bill Hodges trilogy. Plus Dork Diaries author Rachel Renée Russell launches a new series, Mary Roach examines the personal cost of war, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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