Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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A show about sensuality that dips into the uncanny. A work of theater that packs a 2-D punch. And early images that captured the electric. Plus: Pieces that play with words and a pop-up storytelling show. “Marilyn Minter: Pretty/Dirty,” at the Orange County Museum of Art. The New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-02 00:00:00 UTC ]
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'The Nest,’ Cynthia D’Aprix Sweeney’s high-profile debut, and 'The Summer Before the War,’ Helen Simonson's highly anticipated sophomore effort, land at #4 and #5 on our Hardcover Fiction list. Plus 'The Bob’s Burgers Burger Book’ is no joke—it’s at #5 on our Hardcover Nonfiction list—and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Marcus Sakey sells his latest to Thomas & Mercer, David Macinnis Gill takes Uncanny to Greenwillow, a former Seinfeld writer strikes a deal with Forge, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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This week: an inquiry into the mystery and art of living, plus essays on love lost and found. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Berkley lays down seven figures for Karen White, Garth Nix takes his latest to Scholastic, trans-rights activist Janet Mock sells another memoir, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Among the titles heating up on the global publishing scene are the first book in a French series about two rival brothers, and a new novel by one of 'Granta' magazine's best Spanish-language authors under the age of 35. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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"Cooking, Blokes + Artichokes" by Brendan Collins (Kyle Books, $29.95). As the catchy title of Collins' debut cookbook should make abundantly clear, this is a guy's cookbook, written by a Brit chef (Birch, Butcher's Dog) with farmers market tendencies. If you didn't get that, the subtitle ("A... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Books Inc. is PW Bookstore Of the Year, Solomon best rep and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Harper lands a Kennedy memoir, Ballantine re-ups historical fiction bestseller C.W. Gortner, SMP buys a recent U.K. bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Cassandra Clare’s ‘Lady Midnight’, first in her Dark Artifices trilogy, is the #1 book in the country. Plus a pair of business titles focused on efficiency and productivity zoom onto our Hardcover Nonfiction list, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion. The post Newsstand Sales Fell 16 Percent in 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Bankrupt newspaper publisher Freedom Communications confirmed Friday that a group of inside investors, including developer Mike Harrah, has submitted a bid for the company's assets. That sets up a three-way competition for Freedom, the owner of the Orange County Register and Riverside... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-12 00:00:00 UTC ]
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This week: studying the dead, and a brilliant adventure yarn set aboard a Yorkshire whaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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This week’s regional nonfiction bestsellers help readers answer the big questions, from how best to live to what’s good for the dinner table. Plus Oscar’s touch proves golden for the winning adaptations, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Sally Kim closes her first deal as Putnam’s editorial director, Booker Prize–nominee Paul Kingsnorth closes a double at Graywolf, Norman Ollestad sells his new novel to Counterpoint, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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The self-published debut by a Norwegian crime fiction blogger draws interest, along with a backlist novel being billed as a Japanese 'One Hundred Years of Solitude.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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Cookbook of the week: "Eat Your Drink," by Matthew Biancaniello (Dey Street Books, $22.99.) Spend much time bar-hopping around Los Angeles, and you'll inevitably run into Biancaniello (bald head, great hat collection) sooner or later — and not a few of his cocktails. Biancaniello started out... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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This week: new Dana Spiotta, redeeming the "Kama Sutra," and the quest to find the true age of the universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Soho closed a doubleheader; Balzer + Bray signed a new duology by Sara Raasch; and Greenwillow books signed Kimberley Derting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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