Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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The U.S. manga market marked its third straight year of sales growth and optimism about the category was reflected at New York Comic Con in programming and artist appearances offered by publishers such as Viz Media, Kodansha and Yen Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has chugged its way back into the UK Official Top 50 number one spot, selling 49,506 copies for £234,242. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian
[ The Guardian | 2016-10-12 00:00:00 UTC ]
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#digital growth
Despite a rise in attendance at New York Comic Con to a record 180,000, the show floor remained orderly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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PW hit the floor at the Jacob Davits Convention Center to capture the 150,000-fan strong event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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A memoir by an Italian doctor working with migrants draws interest, as does a celebrated French novel currently up for the Prix Goncourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal AlertCheck out this roundup of the best deals on gadgets, gear and other cool stuff we have found this week, the week of October 3rd. All items are highly rated, and dramatically discounted.Prime Members Now Get Unlimited Reading On Any... Continue reading at PC World
[ PC World | 2016-10-08 00:00:00 UTC ]
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A 'mini-Super Thursday' sees a raft of titles released that should do very well throughout the Christmas season. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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David Hajdu sells a novel to Norton, Berkley brings Susan Meissner into hardcover, HarperTeen nabs a YA duology by Testing trilogy author Joelle Charbonneau, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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At New York Comic Con, Diamond Comics Distributors report 2016 sales are up slightly; and industry analyst and ICv2 CEO Milton Griepp surveyed 40 years of retail disruption in the comics market and speculated on the possibility of a 'Fifth Disruption." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Bruce Springsteen has the #1 book in the country with his memoir, ‘Born to Run.' Plus Gabrielle Bernstein helps herself to the #4 spot in Hardcover Nonfiction with ‘The Universe Has Your Back,’ authors take sides in the great pasta debate, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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Amazon has opened 26 pop-up stores at malls in 13 states, and it's projected the retailer will have 100 of these locations open by next year. We take a look inside one of these pop-ups, at the Natick Mall in Natick, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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After one week in the E-Book Ranking hinterlands—pushed all the way back to second—Paula Hawkins returned to the top spot, with The Girl on the Train earning its sixth non-consecutive number one. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Penguin Press buys the sophomore novel by Massachusetts Book Award–winner Celeste Ng, the creator of Origami Yoga lands a picture book deal at Abrams, Irish author Liz Nugent sells two books to Gallery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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This week: an atmospheric Victorian thriller, plus the latest from Laurie Halse Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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‘Atlas Obscura,’ based on the popular website of the same name, lands at #4 in Hardcover Nonfiction. Plus Chinese SF author Cixin Liu closes out his Remembrance of Earth’s Past trilogy with a bestseller debut, a pair of Stanford University professors bring design principles to life, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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