Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Booksellers challenge age-verification law and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Grammy–winner Kelly Rowland delves into baby talk at Da Capo, former KGB agent Jack Barsky tells his story for Tyndale, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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This week saw the opening of an art bookstore in Chicago, and the reopening of a Michigan indie. Further south, in Raleigh, N.C., a bookstore-restaurant-brewery-florist shop is in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Adult coloring books take 12 of the top 25 trade paperback bestseller spots, with Johanna Basford’s ‘Lost Ocean' coming out on top. Plus fiction and nonfiction from all along the political spectrum (Rush Limbaugh, meet Ruth Bader Ginsburg). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Political commentators pick apart the legacy of the former PM and his chief of staff, while Fairfax and News Corp staff feel the effects of further budget cutsJust when you thought you’d seen the back of Tony Abbott, the former prime minister is about to be back in the limelight in the form of a... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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Mitali Perkins sells to FSG, Feiwel & Friends nabs teacher Jake Burt’s debut, Amy Ephron sells her first children’s book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Among other notable happenings this week are two Halloween openings, for Liberty Bay Books in Bremerton, Wash., and Nantucket Bookworks, which is holding its grand reopening after being closed nearly a year for renovations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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With 18 days left on its $50,000 fall fix-up Indiegogo fundraiser, feminist bookstore Bluestockings has raised $37,800. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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A number of memoirs are heating up internationally, with many having picked up steam at this month's Frankfurt Book Fair. Among the true-life tales gaining traction are a memoir from a Dutch poet about the death of his wife and father, and a Swedish journalist's story about her... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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A new bookstore and coffee shop, Books & Brews, will open in Hurricane, W.V., while Long Beach, Calif., readies its first book bar, the Brass Lamp with books from Open Bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Pushcart Prize–winner Stephanie Powell Watts takes her debut to Ecco, Diana Palmer gets seven figures from Harlequin, Juliet Nicolson sells a nonfiction title to FSG, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Macmillan creates new learning division and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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A pair of YouTube vloggers have the #4 book in the country, with ‘The Amazing Book Is Not on Fire.’ Plus Brandon Stanton tells more Humans of New York stories, Nobel and Booker Prize–winning authors get a sales boost, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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New York Review Comics will launch in March with plans to release six graphic novels per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Booka Bookshop and Tales on Moon Lane are setting up pop-up bookshops in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Fall book festivals continue to abound around the country with ones in Las Vegas, Houston, and the Twin Cities slated to take place this weekend. The Boston Book Festival kicks off on October 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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