Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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A supermodel, a "Great British Bake Off" winner, and a legendary illustrator are among those photographed for our pictures of the week. Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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New books from Neil Gaiman, Elizabeth Gilbert, A.S. King and more. Plus, Kareem Abdul-Jabbar gets into Sherlockia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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It’s fair play in New York City this weekend with no fewer than three book fairs/festivals. Across the country Kepler’s is marking its 60th, while new stores continue to open, including a kiosk in Indianapolis dedicated to black authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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What to expect at this year's New York Comic Con, a four-day, one-million square feet pop culture bonanza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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A book on the Amazon rainforest goes to Picador, Other Press’s Judith Gurewich buys Mincemeat, FSG acquires a debut picture book by novelist Mitali Perkins, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The first cookbook from the independent Paula Deen Ventures debuts at #8 on PW’s hardcover nonfiction list. Plus, the latest James Bond outing, Salman Rushdie’s new novel, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Perseus Exploring Sale of the Company and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Hennessey + Ingalls prepares to move to downtown LA after years in Hollywood and Santa Monica; Paris’s Shakespeare & Co. readies its first café; and another indie is about to replace a former Borders Express. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Cory Doctorow sells his new novel, Sherrilyn Kenyon re-ups at St. Martin’s, HMH explores the life of Alma Mahler, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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‘The Girl in the Spider's Web,” which continues Stieg Larsson’s Millennium series, is the #1 book in the country. Plus the literary journey to the next Star Wars movie begins, a Philadelphia bakery's book debuts in hardcover nonfiction before its official on-sale date, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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This week in children's apps features an interactive storybook in which Little Critter helps a puppy find a home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-10 00:00:00 UTC ]
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The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Bryan Stevenson’s Carnegie Medal–winning ‘Just Mercy’ get a big bump this week, landing at #8 overall. Plus Sue Grafton knocks Harper Lee from the #1 spot in hardcover fiction, Brené Brown debuts strong in hardcover nonfiction, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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British bestseller Santa Montefiore moves to a new house; Kerry Lonsdale, of the Women’s Fiction Writers Association, sells her debut; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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New York City continues to add more bookstores, with one slated to open on the Lower East Side early next year. Twice Told Tales will open in McPherson, Kans., and The Booksellers is opening in Dayton, Oh., this coming week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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