Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Booka Bookshop and Tales on Moon Lane are setting up pop-up bookshops in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Fans turned out in droves to see Naruto creator Masashi Kishimoto, Kodansha’s new Attack on Titan anthology, and a slate of new manga titles and light novels coming next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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This week: a bright and colorful atlas of classic literature, and the latest from Michel Houellebecq and Orhan Pamuk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Fall book festivals continue to abound around the country with ones in Las Vegas, Houston, and the Twin Cities slated to take place this weekend. The Boston Book Festival kicks off on October 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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It’s a big week for old favorites, especially among children’s authors: Rick Riordan has the #1 book in the country, Harry Potter is back with a new look, and ‘Twilight'’s Bella and Edward are back with new genders. Plus two books delved into Kennedy Clan history, Patti Smith follows up ‘Just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Agent Andrew Blauner sells a Beatles anthology he is editing to Blue Rider, the Hawker Fare cookbook goes to Ecco, Aladdin buys two more Barbara Dee middle-grade novels, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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PW spent the weekend at New York Comic Con and we've got photos of the swarming crowds, authors like Felipe Smith, Pénélope Bagieu, and Afua Richardson as well as images from the lively slate of panels on diversity and celebrity comics authors like actor John Lequizamo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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As the 2015 Frankfurt Book Fair opens, deals are being struck for, among other projects, a children's book from film director and screenwriter Bobbie Peers and a debut UK novel discovered in the slush pile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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For years, Michael Seidenberg had sold books from his Upper East Side apartment, but received an eviction notice in July. Literary New York mourned – but recently the shop has shown new signs of lifeThis past Independence Day, several dozen bookish New Yorkers eschewed the fireworks and chose,... Continue reading at The Guardian
[ The Guardian | 2015-10-13 00:00:00 UTC ]
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Two romance fans are moving forward with plans for a romance-only bookstore, the Ripped Bodice: Purveyors of Fine Smut, to open in Los Angeles in spring 2016. Their Kickstarter campaign launches within the next two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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A trio of cookbooks from brand-name authors make their list debuts. Plus a new Tumblr-to-book invites readers to ogle forest abodes, James Patterson is #1—again, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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The follow-up to The Golem and the Jinni goes to Viking for a rumored seven figures, Deborah Harkness sells her fourth novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Svetlana Alexievich wins the Nobel in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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This week: adventures in the human body, new Colum McCann, and the dark side of Mark Twain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Vertigo is launching 12 new series and PW spoke with the creative teams from three of them: Twilight Children, Unfollow and Survivor's Club. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Two white Borzoi hounds greeted the hundreds and hundreds of guests ascending the majestic marble rain-slicked steps of the New York Public Library Thursday (1st October) night, come to join chairman and editor-in-chief Sonny Mehta celebrate the hundredth anniversary of Alfred A. Knopf. Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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