Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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A collection of poetry inspired by the left wing Labour leadership candidate Jeremy Corbyn has achieved 5,000 downloads in its first week. Altogether 20 poets including Michael Rosen, Pascale Petit, Nicholas Murray and Ian Pindar have submitted 20 poems for the free ebook Poets for Corbyn,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Canadian publisher House of Anansi prepares to bring a popular Swedish series to English-language readers, Skyhorse nabs an out-of-print book about the Kitty Genovese murder, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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It’s homecoming week for fans of Drew Daywalt and Oliver Jeffers, with the sequel to their picture-book hit ‘The Day the Crayons Quit.’ Plus big new books from nationally syndicated broadcaster Glenn Beck and popular Christian blogger Jen Hatmaker, and other notable debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Paper says use of Mail Online article was ‘at odds’ with its ‘journalistic standards’Mario Vargas Llosa, the Nobel prize-winning author, has slammed the New York Times for publishing what he called “slanderous and perfidious” gossip that, it transpired, was culled from the Daily Mail’s... Continue reading at The Guardian
[ The Guardian | 2015-08-25 00:00:00 UTC ]
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An Argentinian short story collection sells in the States, a Finnish thriller moves to Spain, an Italian novel about cooking and family is nabbed in Germany, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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A memoir from actress Felicia Day, a favorite of Joss Whedon—and 2.5 million Twitter followers—debuts at #4 book in Hardcover Nonfiction. Plus ‘Devil in the White City’ and ‘Infinite Jest’ each get a boost from Hollywood, and new books from Jennifer Weiner and America’s Test Kitchen open strong. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Several distinctive bookstores have opened this summer or are about to, including a bookshop with no name and one that only sells self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Heather Graham re-ups at Harlequin for seven figures, Pegasus signs a novel about the Roanoke Colony, Running Press lands a new diet book based on Zen teachings, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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‘NYT’ changes kids’ bestseller lists and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company
[ Fast Company | 2015-08-20 00:00:00 UTC ]
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This week in children's apps, an interactive story book encourages vocabulary building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Conservative commentator Mark R. Levin has a big week with ‘Plunder and Deceit,’ the #3 book in the country. Plus Haruki Murakami’s earliest works get their first U.S. publication, and a biography of Crimson Tide coach Nick Saban scores on his home turf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Romance bestseller Susan Mallery re-ups at Harlequin for seven figures; Farida Abba, who survived being kidnapped by ISIS, sells a memoir; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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This week marked the opening of several unusual bookstore combinations, including a bookstore greenhouse and a tax prep office and bookstore. Colorado’s Lithic Press also added a bookstore and gallery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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A new exhibition chronicles the iconic artist's lesser known fascination with sea and sky.Roy Lichtenstein was once derided as the "worst artist in America," but time has proven him to be synonymous with 1960s Pop Art and cemented him in the annals of art history. After all, good art typically... Continue reading at Fast Company
[ Fast Company | 2015-08-13 00:00:00 UTC ]
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A posthumous novel by Che Guevara's grandson keeps selling, an Australian debut draws interest, and a British novel continues to rack up major deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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The comic-writing duo behind Marvel’s Young Avengers are giving pop stars the superhero treatment. Enter the gorgeous, fantastical worlds of Phonogram and WicDiv“We often say Phonogram is music criticism,” says Kieron Gillen, shaking off jetlag, having just flown back from San Diego Comic... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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M. Judson in Greenville, S.C.; the Little Bookstore in Shelbyville, Ill.; and UH Bookstore in Honolulu have already opened this month. And Webster Groves Bookshop, is celebrating its first half century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Hamilton lands new deal at Putnam and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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