Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Calling reading a 'civil right,' Richard Robinson joined Scholastic in 1964 and led the company for almost 50 years. The post Scholastic’s Richard Robinson, Dead at 84, a Leader in Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-07 02:51:41 UTC ]
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In 'The Freckle Report 2021,' veteran London-based bookseller, library advocate, and former Waterstones managing director Tim Coates warns that U.S. public library usage is in decline—and he suggests library leaders must do more to reverse the slide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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Verso has acquired Becoming Abolitionists: Police, Protests and the Pursuit of Freedom, a memoir by Derecka Purnell. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 20:05:47 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Senior figures in the trade have said support for bookshops is a high priority in the coming year, while promising further steps to improve diversity across the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 04:59:16 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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There’s a new union on the block: Verso Books announced today that its staff has organized to join the Washington-Baltimore News Guild (WBNG), a unit of the NewsGuild and the Communications Workers of America. Management voluntarily recognized the union last week, according to a statement from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-30 20:48:23 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Heads of library services fear the success of digital and remote lending during lockdown could threaten their physical facilities, with the potential for “brutal” cuts on the way, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 13:22:14 UTC ]
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