New Leader for Verso Advertising

Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]

Other Publishing stories related to: 'New Leader for Verso Advertising'


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media


Verso Books just announced a union—and they have advice for other publishing workers.

There’s a new union on the block: Verso Books announced today that its staff has organized to join the Washington-Baltimore News Guild (WBNG), a unit of the NewsGuild and the Communications Workers of America. Management voluntarily recognized the union last week, according to a statement from... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-30 20:48:23 UTC ]
More news stories like this | News stories tagged with: #verso books #publishing workers #communications workers #literary hub #verso


#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist


Library lockdown success could threaten physical services, leaders warn

Heads of library services fear the success of digital and remote lending during lockdown could threaten their physical facilities, with the potential for “brutal” cuts on the way, according to a new report. Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 13:22:14 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


Verso snares Hwang Sok-Yong's imprisonment memoir

Verso is to publish the memoir of Korean novelist Hwang Sok-Yong, which details the years he spent in a Seoul Detention Centre.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 09:32:52 UTC ]
More news stories like this | News stories tagged with: #verso #memoir


Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp


Verso scoops 'provocative analysis of female desire'

Verso is to publish Katherine Angel's latest work, Tomorrow Sex Will Be Good Again, exploring female desire in the context of the Me Too era. Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 15:54:18 UTC ]
More news stories like this | News stories tagged with: #female desire #latest work #verso


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing


Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction


J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with: #harry potter


TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with: #advertising chief #digital media


John Lewis, Heroic Civil Rights Leader, Dies at 80

Rep. John Lewis, a fearless leader during the Civil Rights Movement, a recipient of the Presidential Medal of Honor, and the author of the March trilogy, a graphic memoir of the Civil Rights Movement and the first work of comics arts to receive a National Book Award, died on July 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis #presidential medal #march trilogy #graphic memoir


Libraries could be leaders once again

As they try to re-open, public libraries have two big problems and three large advantages. The first problem, obviously, is that they have to be so safe that people actually want to work in and visit them. I don’t think anyone anywhere has solved that problem yet - but I’m sure there are... Continue reading at The Bookseller

[ The Bookseller | 2020-07-16 06:10:47 UTC ]
More news stories like this | News stories tagged with: #top priority #public libraries


Verso, Feminist Press Turns 50

Two of the oldest and most respected radical English-language publishers have managed to be more relevant than ever by staying true to their roots. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #staying true


Verso, Feminist Press Turn 50

Two of the oldest and most respected radical English-language publishers have managed to be more relevant than ever by staying true to their roots. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #staying true


Two from Verso on Bread & Roses Award shortlist

Verso has two books on the shortlist for the Bread & Roses Award for Radical Publishing 2020, administered by the Alliance of Radical Booksellers.   Continue reading at The Bookseller

[ The Bookseller | 2020-06-30 00:47:19 UTC ]
More news stories like this | News stories tagged with: #radical booksellers #verso


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant