Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#woongjin thinkbig
#woongjin publications
#educational materials
#complete collections
#single works
#online content
Shogakukan was founded by Takeo Oga, grandfather of today’s president Masahiro Oga, on August 8,1922. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |
Planeta is the leading Spanish language publishing group in Spain and Latin America, with further strongholds in Portugal and France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#grupo planeta
#latin america
#owns editis
Mondadori operates four trade publishing houses: Edizioni Mondadori, Giulio Einaudi editore, Edizioni Piemme and Sperling & Kupfer, the last of which also includes Frassinelli. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mondadori operates
#edizioni mondadori
#edizioni piemme
#sperling kupfer
#includes frassinelli
The Bonnier Group is a family-owned international media group based in Sweden with a presence in the U.S., Germany, the U.K. Eastern Europe, and elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier group
#eastern europe
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#companies involved
#eye opening
#streaming service
#dramatic change
#latest addition
#high level
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#maker studios
#vice media
#growing faster
#ad budgets
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer marketing
#significant part
In an excerpt from her new book, Evie Nagy describes how the new wave pioneers fought corporate control with Freedom of Choice.Ohio art rockers Devo, cofounded by Mark Mothersbaugh and Gerald Casale, gained national acclaim with their 1978 album debut Q: Are We Not Men? A: We Are Devo! But it... Continue reading at Fast Company
[ Fast Company | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unique brand
Strong leadership in publishing is welcome, but as new publishing leaders step forward, one realizes all are mere 'temporary custodians.' The post Publishing Leaders are “Temporary Custodians” of Their Houses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing leaders
The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad industry
#time warner
#rorschach test
Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
More news stories like this |
The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian
[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scheduled release
#official release
#bad news
#published early
#$1bn
The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#news sites
The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple watch
#magazine publishers
#arms race
#radio stations
Last year was the 40th anniversary of Berkeley publisher North Atlantic Books, and the 50th anniversary of Io, the alternative literary journal that marked the company’s beginnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#40th anniversary
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#publishing world
[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know... Continue reading at AdWeek
[ AdWeek | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse roster
#elizabeth warren
#glass ceiling
#national tour
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#sold programmatically