Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the entire first season of “House of Cards” all at once. This original series was a first-of-its-kind and helped catapult the company’s growth by popularizing the now-common audience behavior of binge-watching. Since then, many more streaming services have hit the market, each armed with a slate of award-winning originals, from Amazon Prime Video (“The Marvelous Mrs. Maisel” and “Fleabag”) to CBS All Access (“Star Trek Discovery” and “The Good Fight”). And now, with Apple TV+ and Disney+ set to launch this November, and NBC’s Peacock and WarnerMedia’s HBO Max also on the horizon, it’s safe to say that we’re officially about to reach “peak streaming.” But make no mistake, while all of this consumer choice at first blush may seem like a good thing, there will be negative consequences, too—for advertisers, consumers and even the platforms themselves. Advertisers will increasingly face an ad-free norm Let’s be real. Given the choice, consumers don’t want ads interrupting their content. Existing streaming services like Netflix, Amazon Prime and DC Universe are inherently advertising-free, just as Disney+, Apple TV+ and HBO Max will be. Others, like Hulu, CBS All Access and even YouTube,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget
[ Engadget | 2014-02-06 00:00:00 UTC ]
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Sony's e-reading customers will shift to the Kobo platform in the US and Canada from March,... Continue reading at The Bookseller
[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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Penguin Random House UK has announced a new sales leadership structure, and a new team bringing... Continue reading at The Bookseller
[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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The new site, read.dukeupress.edu, is powered by the Folio eBooks solution, developed by Stanford University’s HighWire Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Thrill to the sight of Obi-Wan Kenobi and Luke Skywalker raising a toast in honor of Sir Alec Guiness's birthday!Today in vaguely surreal photographs: Peter Mayhew, the 7'3" actor and mainstay of the traveling sci-fi/comic book convention circuit whose claim to fame is being the man inside the... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company
[ Fast Company | 2014-01-07 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Value of film and TV downloads, streams and subscriptions rises to £621m, and number of tracks streamed doubles to 7.4bnAfter five years of decline, sales of entertainment products such as music, films and video games were growing again last year because of booming digital services such as... Continue reading at The Guardian
[ The Guardian | 2014-01-01 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company
[ Fast Company | 2013-12-20 00:00:00 UTC ]
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Armed with a new name, five employees and $5.3 million in financing, Wilmington-based e-Book subscription service Entitle is open for business this week. Founder Bryan Batten, who left a career in pharma sales to jump off the startup ledge, calls the service “a hybrid of Netflix and a book... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-12-18 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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