Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well."The last bastion of major web companies is now embracing native, and that group is the largest ecommerce companies in the world," said Ari Lewine, TripleLift's co-founder and chief strategy officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-11 00:00:00 UTC ]
News tagged with: #native advertising #technology company

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Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Punk saved Sasha LaPointe's life. Her memoir on her Native roots helped her heal

Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Arturia's V Collection instruments now have native M1 Mac support

It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget

[ Engadget | 2021-11-25 15:00:35 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Hodder Education removes textbook over question about Native Americans

Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

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[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

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[ Engadget | 2021-10-16 15:30:33 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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[ Digiday | 2021-10-08 04:01:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

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[ Digiday | 2021-08-02 04:01:00 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

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[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

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[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In Egypt, Publishers Are Moving to E-Commerce

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[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

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[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

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[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

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[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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