Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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Jill Corcoran Expands into Adult Market

Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek

[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16

Ad Age's editor leaves to write fiction, Playboy gets a new publisher, and more... The post Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
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Digital Single Market may have 'disastrous' cultural consequences

The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
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Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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FutureBook: Video is key in fast-moving world, says Whatley

James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16

Vogue has a new digital executive editor, The Atlantic pulls from BuzzFeed, and more... The post Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
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Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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S&S Children's Hires Jason Wells, Expands Publicity and Marketing

Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16

New York Media promotes two, while Modern Luxury shakes up the editor tree. The post Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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Claire Messud Moves to Norton

Claire Messud, author of books including 'The Emperor’s Children' and 'The Woman Upstairs,' has moved to W. W. Norton & Company in a two-book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Katy MacMillan-Scott moves to Riot Communications

Katy MacMillan-Scott, previously an account director at Four Colman Getty, has joined Riot Communications this week in the role of campaigns director. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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'Moving' debut by documentary filmmaker McNaughton to Transworld

Transworld has acquired a story of love and loss entitled This is How I Lose You by Kate McNaughton. Continue reading at The Bookseller

[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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