Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with:
#digital books
#hybrid market
#book-buying behavior
In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
More news stories like this |
[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
More news stories like this |
Novelist Lynda La Plante is moving from Simon & Schuster to Bonnier Zaffre in a four-book global rights deal. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier zaffre
#simon schuster
The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#market share
#closest competitor
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Time Inc. is finally leaving midtown Manhattan. The company will vacate an office space at 135 West 50th Street "before the end of the year," a company spokeswoman confirmed to Ad Age.Last year, Time Inc. left the iconic Time & Life Building in Rockfeller Center for a shiny new office... Continue reading at Advertising Age
[ Advertising Age | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#office space
#tech staffers
Transworld is to publish the "extraordinary" story of neuroscientist Dr Barbara Lipska’s own brain "going awry". Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profoundly moving
Amazon UK and US is launching Bookaboo as its new original kids series on Prime Video. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon uk
Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emerging writers
HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this |
This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg pursuits
POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers large
Tool has signed Director and Photographer Danielle Levitt to the integrated production company's live-action roster. She has worked with Marc Jacobs, Reebok, Nike, Sprite and Old Spice. She has also photographed celebrity portraits for Jenna Lyons, Rick Owens and the cast of Broadway's... Continue reading at Advertising Age
[ Advertising Age | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marc jacobs
#rick owens
#vanity fair
Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elite daily
#social video
#stay relevant
#sponsored content
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday shoppers
#released today
#$20 million
#$200 million
Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#read today
Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading figures
#academic publishing
#panel discussion
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#media companies
#automated fashion
Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing markets
#opening event
#business club
#offered insight
From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this |