Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with:
#digital books
#hybrid market
#book-buying behavior
What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#translation appeared
#marketing books
#chad post
#sell books
Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this |
Simon & Schuster’s US chief executive Carolyn Reidy has moved to reassure authors that the publisher will not “support, condone” or publish “hate speech” following the Milo Yiannopoulos controversy. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
In another deal that expands its international reach, Canada's Kobo is taking on the ebook customers of South African bookseller Exclusive Books. The post South Africa’s Exclusive Books Customers Move to Canada’s Kobo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south africa
#international reach
#ebook customers
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#security concerns
A proposal to allow European Union countries to offer reduced tax on ebooks will be voted on in 2017 and has broad support of publishers and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this |
Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
More news stories like this |
With gains in unit sales of print books offsetting declines of ebook the trade market has been relatively stable over the last four years, Nielsen's Jonathan Stolper said at the start of the Digital Book World conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade market
The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
More news stories like this |
Despite IDPF members voting overwhelmingly in favor of a merger with the W3C internet standards organization, OverDrive CEO Steve Potash continues to aggressively organize opposition to it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this |
With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book production
#revenue growth
A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market overview
Diana Beaumont is keen to seek voices currently “under-represented” in the literary community in her new role at the Marjacq Scripts literary agency. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diana beaumont
#literary community
Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market overview
#book fairs
#promote reading
The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% boost
The Bookseller has moved offices and is now situated on Westminster Tower on Albert Embankment in London SE1. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller moves
After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modest growth
#publishing sector
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
#nbc news
#increase revenues
#live videos
Top 20 Marketing Campaign Winners: 1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing awards
#bonnier corporation
Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing awards
#magazine industry