In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Hodder & Stoughton has acquired Danish scientist Rikke Schmidt Kjaergaard’s "life-affirming" memoir, The Blink of an Eye, about her experience of locked-in syndrome. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
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Whether it is a photo of your favourite book cover, or a portrait from an obscure artist, there is something for everyone's "small billboard". Continue reading at Stuff
[ Stuff | 2017-09-17 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-22 00:00:00 UTC ]
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In a major announcement ahead of this week’s 2017 ALA Annual Conference, HarperCollins has agreed to make a selection of its ebook backlist available to public library users on a multi-user model, via Midwest Tape’s hoopla digital platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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An account of a young woman’s experience of anorexia while at Oxford University has been honoured by the New Welsh Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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