In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Edtech startup KalamTech has created an app series about great thinkers from history, voiced by Stephen Fry. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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Hodder & Stoughton has acquired the rights to The Clapback: How to Call out Harmful Black Stereotypes by Elijah Lawal. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading at PC World
[ PC World | 2018-12-05 00:00:00 UTC ]
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A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to... Continue reading at AdWeek
[ AdWeek | 2018-11-28 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews
[ Betanews | 2018-11-21 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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Peter Rabbit is to be brought to virtual life via augmented reality app Bookful, launched by Israeli immersive content company Inception. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
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Nearly 50 million Facebook accounts have been affected by a security breach that enabled hackers to take over users’ accounts, the social media giant announced Friday. The new breach comes as Facebook strives to convince its more than 2 billion users that it can be trusted. It is grappling with... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-29 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Penguin Ventures has partnered with Backyard Cinema to create a cinematic experience of "The Snowman" this Christmas in London. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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With a number of British publishing firms looking to expand their operations and sales in the Far East, four of varying sizes reveal the challenges and opportunities of working in China. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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