Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-08-04 00:00:00 UTC ]
News tagged with: #mobile app #native ad

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[ Digiday | 2018-06-05 00:00:00 UTC ]
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Facebook Users Will Be Able to Add Licensed Music to Their Videos

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[ AdWeek | 2018-06-05 00:00:00 UTC ]
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iBooks reading app has been renamed Apple Books in iOS 12

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[ Engadget | 2018-06-04 00:00:00 UTC ]
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BookExpo 2018: Ten Years In, a Successful Experiment

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[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Portugal’s top publishers band together to get users to register and pool data

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[ Digiday | 2018-05-10 00:00:00 UTC ]
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Nosy Crow closes app department, makes three redundant

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[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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[ Digiday | 2018-04-06 00:00:00 UTC ]
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[ Stuff | 2018-04-05 00:00:00 UTC ]
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[ Fast Company | 2018-04-02 00:00:00 UTC ]
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[ Digiday | 2018-03-23 00:00:00 UTC ]
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Zuckerberg says Facebook must protect user data or ‘we don't deserve to serve you’

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[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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[ The New York Times | 2018-03-02 00:00:00 UTC ]
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[ AdWeek | 2018-02-14 00:00:00 UTC ]
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[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2018-02-13 00:00:00 UTC ]
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