Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-08-04 00:00:00 UTC ]
News tagged with: #mobile app #native ad

Other Publishing stories related to: 'Monetizing mobile apps without harming the user experience [Q&A]'

Facebook's verified users can now schedule live broadcasts

You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget

[ Engadget | 2016-10-19 00:00:00 UTC ]
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Comic books come to VR through an app

You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget

[ Engadget | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #comic book #virtual reality

White's 'astonishing experiment in literary form' to Faber

Faber is to publish The Fountain in the Forest, an "astonishing experiment in literary form" by Tony White. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Duolingo introduces chatbots to help iPhone users learn a foreign language

There are many ways to try to learn a new language, ranging from audio books and text books, to software and web-based options. One learning tool that's proving popular at the moment is Duolingo, and a new feature has been introduced that helps to provide an immersive linguistic experience. It... Continue reading at Betanews

[ Betanews | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign language #audio books #learning tool #proving popular

DK launches audio walking tours app

DK is launching an audio app this month providing free walking tours of "two of the most visited cities in the world" - London and New York. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps?

As innovative as publishers may want to be, how do we evaluate market response to 'Julian Fellowes's Belgravia' with so few apps as apt comparisons? The post Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book apps #julian fellowes

Twitter Opens 'Moments,' Its Once-Hidden Tweet Collection Feature, to All Users

Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be "the best of Twitter in an instant," was only available to Twitter employees and certain publishing partners. But that changed... Continue reading at AdWeek

[ AdWeek | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael brown #readers don #quality control

Movie studio Legendary is branching out with a subscription app

Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday

[ Digiday | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription app #digital revenues

Why Publishers Must Go Mobile

Book purchases are increasingly done on mobile platforms, and most people who read ebooks prefer to do so on tablets or smart phones. There's a big opportunity for publishers here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile platforms #book purchases #smart phones #big opportunity

Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery #video content

Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles

Papego: Bridging the Gap between Mobile and Print

Papego is an app currently drawing attention in Germany from readers, publishers, and booksellers because it allows a reader an easy way to keep reading digitally or in print. The post Papego: Bridging the Gap between Mobile and Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #drawing attention #reading digitally

How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #mobile appeared #time spent #news publishers

The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday

[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #site appeared #creative potential #coming weeks

Instagram Is Finally Letting Users Hide Inappropriate Comments

Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more effective approach to filtering unwanted remarks in a way that amounts to more than deleting... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at Advertising Age

[ Advertising Age | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile sites #search results

International Industry Notes: Beijing Book Fair, Japan’s Mobile Games, Scotland’s Indie Publishers

Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile games #indie publishers

Bloomsbury launches children's bird app

Bloomsbury is launching 'First Birds', nature charity The RSPB's first app for children. Continue reading at The Bookseller

[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum

Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post self-publishing #direct sales